Launch of new travel platform “NITCHER TRAVEL”
Co-creating the future of the region through a “niche” trip (Hankyu Travel International Co., Ltd.)
Hankyu Travel International Co., Ltd. (Atsushi Sakai, President and CEO, Kita-ku, Osaka) and Navitime Japan (Keisuke Onishi, President and CEO, Minami-Aoyama, Minato-ku, Tokyo) will co-create the future of the region from Wednesday, June 15, 2022. We are launching a new platform for traveling, “NICHER TRAVEL”. We will contribute to regional revitalization through the development of more unique travel products and the sending of customers.
“NICHER TRAVEL” connects local governments, tourism associations, companies / brands, producers, creators, local people, etc. with the aim of “contributing to regional revitalization and people’s exchange through travel”. It is a platform for planning and providing original package tours. Customers can browse content such as tours and articles about organizers online and book tours.
In this initiative, Hankyu Travel International Co., Ltd. and Navitime Japan will collaborate to utilize the strengths of both parties to capture the demand in the new field of “Nicher” and develop a unique travel style. As the values of travel are diversifying, we will propose new trips by designing edgy package tours. Navitime Japan will promote the content development of “NICHER TRAVEL”, networking of related parties, and enhancement of the platform, and Hankyu Travel International Co., Ltd. will create and sell recruitment-type planned trips of “NICHER TRAVEL”.
The first time, we will sell a landing type tour of Shibuya Ward as a micro tourism to enjoy familiar sightseeing. With the cooperation of Shibuya City Tourism Association and editor Takahiro Shibata, we plan the “Shibuya Official Tour” and sell “Tour around Record Shops with MURO” as the first step.
As an initiative for regional revitalization, we will continue to work with various fields such as culture / arts, food, life, sports, education, etc., such as fan tours in collaboration with sports teams, learning tours for environmental conservation, and agricultural experiences unique to the region. We will work together.
Hankyu Travel International Co., Ltd. and Navitime Japan will work to revitalize the region based on a common philosophy that contributes to the development of the region and the exchange of people through travel.
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