Travel

Launch of “NITCHER TRAVEL”, a new travel platform-Co-creating the future of the region through “niche” travel (Hankyu Travel International Co., Ltd.) | Hankyu Hanshin Holdings

June 14, 2022

Launch of new travel platform “NITCHER TRAVEL”
Co-creating the future of the region through a “niche” trip (Hankyu Travel International Co., Ltd.)

Hankyu Travel International Co., Ltd. (Atsushi Sakai, President and CEO, Kita-ku, Osaka) and Navitime Japan (Keisuke Onishi, President and CEO, Minami-Aoyama, Minato-ku, Tokyo) will co-create the future of the region from Wednesday, June 15, 2022. We are launching a new platform for traveling, “NICHER TRAVEL”. We will contribute to regional revitalization through the development of more unique travel products and the sending of customers.

“NICHER TRAVEL” connects local governments, tourism associations, companies / brands, producers, creators, local people, etc. with the aim of “contributing to regional revitalization and people’s exchange through travel”. It is a platform for planning and providing original package tours. Customers can browse content such as tours and articles about organizers online and book tours.

In this initiative, Hankyu Travel International Co., Ltd. and Navitime Japan will collaborate to utilize the strengths of both parties to capture the demand in the new field of “Nicher” and develop a unique travel style. As the values ​​of travel are diversifying, we will propose new trips by designing edgy package tours. Navitime Japan will promote the content development of “NICHER TRAVEL”, networking of related parties, and enhancement of the platform, and Hankyu Travel International Co., Ltd. will create and sell recruitment-type planned trips of “NICHER TRAVEL”.

The first time, we will sell a landing type tour of Shibuya Ward as a micro tourism to enjoy familiar sightseeing. With the cooperation of Shibuya City Tourism Association and editor Takahiro Shibata, we plan the “Shibuya Official Tour” and sell “Tour around Record Shops with MURO” as the first step.

As an initiative for regional revitalization, we will continue to work with various fields such as culture / arts, food, life, sports, education, etc., such as fan tours in collaboration with sports teams, learning tours for environmental conservation, and agricultural experiences unique to the region. We will work together.

Hankyu Travel International Co., Ltd. and Navitime Japan will work to revitalize the region based on a common philosophy that contributes to the development of the region and the exchange of people through travel.

Click here for the official page (continued / Details)
https://www.hankyu-hanshin.co.jp/release/docs/d5062a5715928b33e29c882eb10005adfb1c8f8e.pdf

■ Service image (“NICHER TRAVEL” website) Customers can purchase original package tours by transitioning from the website ■ “NICHER TRAVEL” website URL www.nichertravel.jp ■ Tour overview Tour name : “Shibuya Record Shop Tour with MURO Officially Certified by Shibuya Tourism Association” * Opening date: Saturday, July 2, 2022 14: 00-20: 30 Contents: MURO explained the points of the dig ( After (with one drink), participants will visit 6 record stores and listen to the purchased records while having dinner.Travel price: 15,000 yen (per person) Course number: A6660 Course reservation: https://www.hankyu-travel.com/tour/detail_d.php?p_course_id=A6660&p_hei=10&p_baitai=9582 Tour details: https: / /note.com/nicher_travel/n/n302a786bbb10 ■ Roles of each company Hankyu Travel International Co., Ltd. Creation and sale of recruitment-type planned trips for “NICHER TRAVEL” Navitime Japan Co., Ltd. Operation of platform for “NICHER TRAVEL” Planning and production of content , Coordination with partners

Hankyu Transportation Co., Ltd. 3-3-9 Shimbashi, Minato-ku, Tokyo 105-0004 Regional Promotion Department TEL: 03-6745-7344 / FAX: 03-6745-7364 Public Relations Department TEL: 03-6745-7333 / FAX: 03-6745-7351 Navitime Japan Co., Ltd. 3-8-38 Minato-Aoyama, Minato-ku, Tokyo 107-0062 Public Relations TEL: 03-3402-0711 / pr_n@navitime.co. jp * Profile of Mr. MURO Japan’s world-class King Of Diggin “MURO. Producing / DJing as” the best Digger in the world “will expand the range of activities from underground to major and worldwide. He still releases a lot of his official MIX on the label and has gained tremendous support both at home and abroad. He is also a producer of the new label “TOKYO RECORDS” and has released a cover album[chord]. ■ “NICHER TRAVEL” Creative Director Takahiro Shibata Representative and editor of Kichi, editorial office Born in 1974 in Hyogo prefecture. Graduated from Gakushuin University. After being involved in the editing of Bunkasha “Asayan” and Kodansha “HUGE” and numerous client works, he opened the editing office Kichi in 2015. He has been the executive director of Magazine House “And Premium” for about three and a half years since its inception. Currently, he is practicing “editing in a broad sense” without being bound by the media, such as paper, web, advertising, branding, and event direction. ■ Collaboration with “Shibuya Official Tour” Shibuya City Tourism Association The concept is “PLAY! DIVERSITY SHIBUYA”, which aims to communicate with visitors in other languages ​​for foreigners. In addition, we are disseminating information to various visitors and generations.


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