Amazon Business Holds Business Conference “Amazon Business Exchange 2021” to Discuss Corporate Reform through DX | Amazon Japan GK Press Release

Amazon Business (, an e-commerce business for corporations provided by Amazon (located in Meguro-ku, Tokyo), will open on July 8 (Thursday) and 9 (Friday). ), the business conference “Amazon Business Exchange 2021 (hereafter, ABX 2021:” will be held for two days. ABX2021 is based on the theme of “becoming a business leader who confronts corporate ‘waste'”. It will be a place to share with ABX will be held for the second time following December 2019, and this will be the first time it will be held online.

On the first day, Thursday, July 8,, Inc. Amazon Business Worldwide Vice President Alex Gannon will give a keynote speech. In addition, under the moderation of Mr. Norihiko Sasaki, principal of NewsPicks NewSchool, and Mr. Daimao Kosaka, who is also active as a producer, managers who promoted management reform from the perspective of “cost innovation” to reduce costs and create business value A panel discussion will be held by everyone and Norito Ishibashi, General Manager of Amazon Japan’s Amazon Business Business Headquarters. In addition, representatives of companies using Amazon Business will discuss changes in purchasing operations under unprecedented circumstances, and directly answer questions from participants about how to use Amazon Business. We also have a session.

On the second day, July 9 (Friday), special lectures were given by Ms. Shigeko Tsuwaki, Planning Director (in charge of digital strategy), Minister’s Secretariat, Ministry of Economy, Trade and Industry, and Planning Director, Digital Reform-related Bill Preparation Office, Cabinet Secretariat. increase. After the special lecture, in addition to introducing examples of Amazon business utilization by industry, such as universities, medical care/welfare, construction, restaurants/hotels, and departments such as accounting and business promotion, we also explained the functions of Amazon business. We are planning some individual sessions., Inc. Amazon Business Worldwide Vice President Alex Gannon said:
“As companies around the world are promoting the efficiency of their management, we are very pleased to be able to hold Amazon Business Exchange 2021 in Japan with the theme of creating business value and corporate reform based on cost reduction using digital technology. By digitizing purchases that occur regardless of company size or industry, there are many companies that are creating new business value by making effective use of their financial and human resources. We hope that through this opportunity, we will be able to help solve the problems faced by everyone involved in business, in order to further support Japanese customers who have a high need for personalization.”

Norito Ishibashi, General Manager of Amazon Japan’s Amazon Business Division, said:
“Since Amazon Business started as an e-commerce business for corporations in September 2017, we have supported efficient procurement and purchasing operations for companies of various industries and sizes. Based on my knowledge, I am looking forward to discussing corporate reforms using digital technology with customers who use Amazon business and managers who have a digital management perspective. We hope that you will utilize this Amazon Business Exchange 2021 to further promote your digital transformation.”

■ Overview of Amazon Business Exchange 2021
Date: July 8, 2021 (Thursday) 13:00-17:00
Friday, July 9, 2021 12:00-17:50
Holding format: Online (You can register from the URL below)
Target audience: Those involved in management at companies and educational institutions,
To those in charge of the corporate planning department, accounting/finance department, procurement/purchasing department, and information system department,
or anyone who conforms to them
Participation fee: Free (pre-registration required)
Cooperation: Ikkudo Co., Ltd., Infomart Co., Ltd., Satellite Office Co., Ltd.,
JCB Co., Ltd., Tobishima Construction Co., Ltd., Visa Worldwide, Money Forward Co., Ltd.,
Lacus Co., Ltd. Works Applications Enterprise Co., Ltd.
Works Mobile Japan Co., Ltd. (in Japanese syllabary order, titles omitted)

■ Schedule & Program:
Thursday, July 8th

13:00 – 14:00 Opening Session: What is “Cost Innovation” to Grow Japanese Companies?
NewsPicks “The UPDATE”-Amazon Business Exchange 2021 Special Edition-

Moderator: Journalist Norihiko Sasaki, Director of NewsPicks Studios
Entertainer/Producer Daimao Kosaka
Speaker: Mr. Kazuhiko Toyama, Chairman of the Management Co-Creation Platform Group
Ms. Yuka Shimada, Director and General Manager of Human Resources and General Affairs Division, Unilever Japan Holdings
Makuake Co-Founder/Director Kana Bogaki
Norito Ishibashi, General Manager, Amazon Business Division, Amazon Japan

14:00 – 14:10 Keynote Speech: Reshape Buying ~To New Business Purchasing~, Inc. Amazon Business Worldwide Vice President Alex Gannon

14:10 – 15:00 Panel Discussion (1): Changes in Purchasing Activities during the COVID-19 Pandemic
Speaker: Tomofumi Matsui, General Manager, PI Promotion Department, Purchasing Division, KDDI Corporate Headquarters Organization Management Headquarters General Affairs Department Manager Owa Takahashi

15:10 – 16:00 Panel discussion (2):
Dynamic Marketplace Realized on Amazon ~ New Form of Purchasing and Selling ~

Speaker: Mr. Akihiro Oyama, President and CEO of Iris Ohyama
Coca-Cola Bottlers Japan Procurement Headquarters Indirect Procurement Division Procurement Division Manager Takaaki Tsunoda
Mr. Yuji Umame, Expert and Manager of Secondary Materials Purchasing Department, Bosch Global Business Service Division

16:00 – 17:00 Q&A session with Amazon Business adopters

Mr. Tomofumi Matsui, General Manager, PI Promotion Department, Purchasing Division, KDDI Corporate Headquarters Organization Management Headquarters General Affairs Department Manager Owa Takahashi
Mr. Akihiro Oyama, President of Iris Ohyama
Coca-Cola Bottlers Japan Procurement Headquarters Indirect Procurement Division Procurement Division Manager Takaaki Tsunoda
Mr. Yuji Umame, Expert and Manager, Secondary Materials Purchasing Department, Bosch Global Business Service Division

Friday, July 9th
12:00 – 12:50 Special Lecture: (under adjustment)

Ministry of Economy, Trade and Industry Minister’s Secretariat Planning Officer (Digital Strategy) Cabinet Secretariat Digital Reform Bill Preparation Office Planning Officer Yoshiko Tsuwaki

Please note that schedules and programs are subject to change. For details of other sessions, please check here (

■ Profile of main speakers

[Opening Session]Thursday, July 8, 13:00-14:00 What is “Cost Innovation” to Grow Japanese Companies?

NewsPicks NewSchool Principal
Mr. Norihiko Sasaki

Born in Fukuoka Prefecture in 1979. He graduated from the Faculty of Policy Management, Keio University, and received a master’s degree in international politics and economics from Stanford University. He is in charge of the automobile and IT industries at Toyo Keizai Inc. In November 2012, he became editor-in-chief of Toyo Keizai Online. He moved to NewsPicks in July 2014. His latest book is Editing Thinking. In addition, “Japan 3.0” and “Are American Elites Really Amazing?” “Will media earn money in 5 years?” and co-authored “Post-Heisei career strategy”


Entertainer / Producer
Daimao Kosaka

Born July 17, 1973 / Born in Aomori Prefecture
1992 Debuted as a comedian “Sokonuke AIR-LINE”.
In August 2016, as a producer of Piko Taro, he made a big break with the hit of PPAP.
The first child was born in June 2018, and received the “Ikumen of the Year 2018” award.
May 2018 Appointed for the second term as the Ministry of Internal Affairs and Communications “Inno-vation Promotion Ambassador”
January 2019 Appointed as “Cross Cultural Communication (CCC) Ambassador” of the Ministry of Education, Culture, Sports, Science and Technology
October 2019 Appointed as “Addiction Awareness Supporter” by the Ministry of Health, Labor and Welfare
Currently, he is active in a wide range of fields, such as appearing on variety programs as an MC and commentator, as well as holding talk sessions with the world’s top runners about music, entertainment, etc.
On January 31, 2019, “How to make Pikotaro” was released from Gentosha NewsPicksBook.

Management Co-Creation Platform Group
Mr. Kazuhiko Toyama

Born in 1960. Graduated from the Faculty of Law, University of Tokyo. He passed the bar exam while he was in school. He holds an MBA from Stanford University. After working at the Boston Consulting Group and others, he was appointed Chief Operating Officer (COO) of the Industrial Revitalization Corporation of Japan, a government-affiliated corporate revitalization fund, and rebuilt Kanebo. In 2007, he established IGPI, which handles corporate management reform and growth support, and assumed the position of CEO. Chairman of the IGPI Group since October 2020. He is the CEO of Japan Co-Creation Platform (JPiX).


Unilever Japan Holdings
Director, General Manager of Human Resources & General Affairs Headquarters
Yuka Shimada

After graduating from Keio University in 1996, joined Pasona Inc. In 2002, he received a master’s degree in organizational psychology from Columbia University, New York, USA, and worked as a human resources manager at GE Japan. After joining Unilever in 2008, he worked as HR partner in R&D, marketing and sales departments, leadership development manager, and HR director. After that, in April 2014, he assumed the position of Director of Human Resources and General Affairs Headquarters, which he continues to this day. He has been interested in motivation since his school days, and his career has consistently involved people and organizations. She is a single mother with a son in the second year of high school. She won the Japan Human Resources Department “HR Award 2016” Individual Category Best Award, “International Women’s Day | HAPPY WOMAN AWARD 2019 for SDGs”. She is an American NLP Association Master Practitioner and Mindfulness NLP® Trainer.


Makuake Co-Founder/Director
Kana Bogaki

After graduating from Doshisha University, joined CyberAgent, Inc. in 2006 as a new graduate. After working for Cyber ​​Buzz Co., Ltd. and two other game subsidiaries, he participated in the launch of Makuake Co., Ltd. in 2013 as a co-founder and director. While engaging in business expansion of “Makuake”, a support purchase service for things and experiences, as a curator department, public relations promotion, and distribution channel collaboration, he also gave lectures in various local areas and held meetings with financial institutions and local governments. We are also working on regional revitalization through collaboration. In addition, Makuake, which has many female employees, is promoting organizational management that is conscious of promoting the active participation of the younger generation who desire a diverse lifestyle.


Amazon Japan
General Manager of Amazon Business Business Division
Norito Ishibashi

In 1993, graduated from the Faculty of Commerce, Hitotsubashi University. He is involved in the formulation of business strategies and business improvement strategies for oil companies and automobile manufacturers at a management consulting company. He joined Amazon Japan in 2010. After serving as General Manager of the Home & Kitchen Business Division and General Manager of the Sales Division of the Seller Service Business Division, he has been in his current position since June 2018 and has been engaged in the launch and expansion of the B2B business.

[Keynote Speech]July 8th (Thursday) 14:00-14:10 Reshape Buying ~To New Business Purchasing~, Inc.
Amazon Business Worldwide Vice President
Alex Gannon

Joined Amazon in 2002. After setting up multiple services such as Amazon Canada and Amazon Print On Demand Service for printing, binding and shipping books, he went to Europe. He has been involved in the launch of fulfillment networks in Europe, Amazon Italy and Amazon Spain. In 2011, he returned to Seattle to direct the expansion of Amazon Canada’s retail business and the launch of Amazon Mexico. He also contributed to business expansion across North America, such as the North American Fulfillment Network, North American Fulfillment by Amazon’s remote shipping, and the development of new services such as Spanish support for Currently Amazon Business As Vice President of Worldwide, he oversees Amazon Business and Business Prime Service (offered in 7 countries around the world) business in 9 countries around the world. Born in Quebec. He holds an MBA from Seattle University. Prior to joining Amazon, he worked for four years at L’Arche Canada, a non-profit organization that supports people with intellectual disabilities. He also spent a year volunteering in Mexico helping locals and immigrants. He is trilingual.

[Panel discussion]July 8 (Thursday) 15:10-16:00 Dynamic Marketplace Realized on Amazon ~ New Forms of Purchasing and Selling ~

Iris Ohyama Co., Ltd.
Representative Director and President
Mr. Akihiro Oyama

Born in Sendai City, Miyagi Prefecture. After studying in the United States, he joined IRIS USA in 2003 as its chairman, and in July 2018, succeeded Kentaro Oyama, the current chairman and father of IRIS OHYAMA, as president of IRIS OHYAMA. Based on a user-in concept (resolving dissatisfaction and inconvenience from the consumer’s perspective), we develop products that are simple, reasonably priced, and have “I see” functions, and 1,000 new products per year such as home appliances, LEDs, storage, and pet supplies. are manufactured and sold. Currently, we are expanding our business to include mask domestic production, robots, and IoT.

[Special Lecture]Friday, July 9, 12:00-12:50 (under adjustment)

Ministry of Economy, Trade and Industry Minister’s Secretariat Planning Officer (Digital Strategy)
Planning Officer, Cabinet Secretariat Digital Reform Bill Preparation Office
Ms. Shigeko Tsuwaki

2004 Joined the Ministry of Economy, Trade and Industry, in charge of WTO negotiations at the Trade Organization Department, Trade Policy Bureau
2006 Calculation and formulation of “Long-term Energy Supply and Demand Outlook” (Energy Mix) by the Agency for Natural Resources and Energy, General Policy Division
2008 Industrial Organization Division, Economic and Industrial Policy Bureau
Obligation for listed companies to have independent directors
2010 Study Abroad Columbia University Law School (New York) Cambridge University MBA (UK)
2012 Seconded to the Insurance Division of the Financial Services Agency Supervisory Bureau Responsible for supervision of non-life insurance companies
2014 Policy Deliberation Office, Minister’s Secretariat, Ministry of Economy, Trade and Industry Creation of Industrial Policy Vision for 2050
2015 Information and Communication Equipment Division, Commerce and Information Policy Bureau Responsible for Sharp, Toshiba, Japan Display, etc.
Launched IoT Acceleration Consortium
2017 Management Support Division, Management Support Department, Small and Medium Enterprise Agency
2018 Minister’s Secretariat Policy Planning Committee (Commercial Service Group)
2019 Head of Cashless Promotion Office Launch of cashless point return business, GoTo campaign business, etc.
2020 Current position

About Amazon Business
From small businesses, schools, hospitals, non-profit organizations, government agencies, to large global enterprises, Amazon Business helps the world to save money, save time, increase productivity and scrutinize purchase analytics. We are helping millions of customers to reshape their purchasing operations. Buyers and business owners have access to convenient shipping options for hundreds of millions of supplies across categories such as office supplies, IT, cleaning supplies, groceries, medical supplies and more. In addition, Amazon Business offers easy-to-use screen operations, membership-based Business Prime, corporate pricing and product lineup, single-user or multi-user accounts, purchase approval procedures, integration with other purchasing systems, various payment methods, and customer support. We provide various functions and services required by corporate customers. In addition to Japan, Amazon Business currently operates in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, and India. Learn more about Amazon Business at

About Amazon
Amazon is guided by four principles. Customer-centric, passion for creation, commitment to operational excellence, and long-term thinking. Amazon aims to be the most customer-centric company on the planet, the best employer on the planet, and the safest workplace on the planet. Customer Reviews, 1-Click Ordering, Personalized Recommendations, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of Amazon’s pioneering products, services, and initiatives. For more information about Amazon, visit Amazon Newsroom ( and Amazon Blog (

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