Sales start on July 5th! 100% natural ingredients only, grain-free, high-protein, low-sugar granola “True Food Granola” developed by functional food development startup “True Food & Design”

The startup “True Food & Design”, which develops functional foods that are both delicious and healthy, is launching the new product “True Food Granola”, a high-protein, low-sugar granola that does not use millet (grain-free), which was distributed in the press release the other day. Sales will start on July 5th on our own EC site (
The selling price is 2,980 yen (including shipping and consumption tax).

  • Background behind the development of True Food Granola

We launched “True Food Chocolate” last year as the first step in order to realize a “Healthy Addictive” food culture that changes the concept of “delicious food = bad for health”. .
With the growing demand for health due to the corona crisis, we have received a great deal of feedback from customers who have purchased it, and we are surprised by the number of people who sympathize with our vision and products. We wanted to enrich the lives of such people by creating them, so we started developing new products.

This time, I aimed for a healthy and highly functional granola.
When it comes to granola, many people have an image of it being rich in dietary fiber and healthy. It is a high-sugar, high-calorie food. In addition, even products claiming to be sugar-free, which have been increasing in recent years, use sugar alcohols and artificial sweeteners.


  • The reason for the surprisingly high protein and low sugar content (4.5 times the protein and only 1/13 the sugar content)

The True Food Granola developed this time does not use sugar, sugar alcohols such as erythritol contained in commercially available low-sugar sweets, or artificial sweeteners such as aspartame. Instead, by using the superfood Luo Han Guo, which is 300-400 times sweeter than sugar, we were able to create an all-natural, low-sugar granola that still feels sweet.
In addition, by using almonds, sunflower seeds, soy puffs and egg whites instead of millet, which is the main ingredient of general granola, it is a high-protein and dietary fiber-rich granola. I was also particular about the balance between vegetable protein derived from soybeans and almonds and animal protein derived from egg whites.
It has 4.5 times more protein than regular granola and surprisingly 1/13 less sugar (in the case of cocoa flavor), making it an unprecedented functional granola.

Although it is grain-free, it has a crunchy texture typical of granola. You can supplement protein and dietary fiber without


  • 3 flavors: Coconut, Berry and Cocoa

We have developed three flavors, “Coconut”, “Berry” and “Cocoa”, so that you will not get tired of eating it every day.
Plenty of dried coconut pulp is used, and the coconut flavor, which is rich in medium-chain fatty acids, is accented with cinnamon. Perfect for breakfast with Greek yogurt.
The berry flavor is characterized by the sourness of cranberries and the gentle sweetness of raisins. The natural sweetness of dried fruits gives you a satisfying feeling that you wouldn’t expect from low-sugar granola. It’s very easy to eat, so it’s also perfect for children’s snacks.
The cocoa flavor contains plenty of polyphenol-rich cacao nibs, and the cacao flavor is well balanced without being too sweet. Perfect as a guilt-free snack with coffee during work or study breaks.
We recommend 2 bags (50g) for a meal, and 1 bag (25g) for a snack.

We hope that you will enjoy “True Food Granola”, which is both delicious and healthy, full of protein but low in sugar. We are currently building a production system for sales, and will start selling on our EC site as soon as we have a sales prospect.


  • True Food Granola Product details

It will be sold in 9 bags (225g in total) for 2,980 yen (tax included), with 3 bags each of 3 flavors.

・Ingredients: Almonds (USA), puffed soybeans (soybean protein, rice starch), sunflower seeds, coconut chips, roasted soybeans, egg whites, cinnamon, salt, monk fruit powder

・Nutrients (per 25g bag):
– Energy: 136kcal
– Protein: 9.6g
– Fat: 9.4g
– Carbs: 4.2g
– Sugar: 2.1g
– Dietary fiber: 2.1g
– Salt equivalent: 0.2g

[Berry]・Ingredients: Almonds (USA), puffed soybeans (soybean protein, rice starch), roasted soybeans, raisins, sunflower seeds, cranberries, egg whites, salt, monk fruit powder

・Nutrients (per 25g bag):
– Energy: 117kcal
– Protein: 8.4g
– Fat: 6.1g
– Carbs: 8.1g
– Carbs: 6.4g
– Dietary fiber: 1.7g
– Salt equivalent: 0.2g

・Ingredients: almonds (produced in the United States), puffed soybeans (soybean protein, rice starch), sunflower seeds, cacao nibs, egg whites, cocoa, salt, monk fruit powder

・Nutrients (per 25g bag):
– Energy: 133kcal
– Protein: 9.5g
– Fat: 9.4g
– Carbs: 4.0g
– Sugar: 1.2g
– Dietary fiber: 2.8g
– Salt equivalent: 0.2g


First of all, we will start selling on our EC site (, but we also plan to sell on other EC sites and retailers.
If you are interested, please contact us from the contact information below regarding the release.

  • About True Food & Design Co., Ltd.

Representative: Hisae Mukuno
After joining Mitsui & Co. as a new graduate and being in charge of overseas resource business development, he was stationed in Vietnam for two years and engaged in startup investment. After that, he studied design at Central Saint Martins Collage of Art and Design (in London) and obtained his master’s degree. Utilizing his business experience and knowledge of design, he is in charge of digital transformation and new business creation of large companies using a design thinking approach as a “strategic designer” at a foreign consulting firm.
While practicing his hobbies of fitness and nutrition, he realized that there was no natural and functional food on the market that he really wanted, so he established True Food & Design in August 2019.
In order to overturn the conventional wisdom that “delicious food is bad for the body and healthy food is not delicious”, we have developed a healthy chocolate that can be eaten deliciously as the first step. In the future, we aim to develop all-natural and functional foods in food areas other than snacks.

[Inquiries regarding products and releases]True Food & Design Co., Ltd.
Person in charge: Mukuno

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