CROSS Business Producers, the only game changer from Japan selected by “Food Systems Game Changers Lab”.

CROSS Business Producers Co., Ltd. (President: Kotoha Miki), a professional business development agency, launched the Food Systems Game Changers Lab (FSGCL) (*2), a program that supports the United Nations Food Systems Summit (*1). was selected as the only game changer from Japan.

CROSS Business Producers Co., Ltd. is a professional business development agency whose purpose is to capture changes in the world and deliver value to society through business development.

The goal is to “form a friendly economic circle around the world” and “realize a sustainable society”. We are working with the idea of ​​stimulating economic activity. Due to the impact of COVID-19, the importance of these goals and thoughts is increasing, and social issues related to food are increasing, so I applied for the FSGCL program.

FSGCL is the FSGCL Solutions Accelerator Program supported by the Rockefeller Foundation*3, IDEO*4, Thought For Food*5, EAT*6, and Forum for the Future*7. More than 1,000 ideas were submitted from 120 countries around the world, and after a global public offering and evaluation process, we were selected as one of the only game changers from Japan.

As a program to support the UN Food Systems Summit (FSS), FSGCL will jointly develop action guidelines with experts and stakeholders along the priority areas of innovative food systems around the world. , indicating involvement in food system transformation. Together with like-minded participants around the world, we are working to transform the way we build equitable food systems for a healthier, more sustainable world.

The program consists of 24 Cohorts and addresses the themes of reducing food loss, building resilient community food systems, developing ways to provide adequate protein for growing populations, and transforming diets. Cohort 19, in which we participate, has the theme of “Enabling affordable & accessible nutrition” and “Integrates collaborative partnerships within the entire food ecosystem to transform and transform food systems in a timely and agile way.” In addition to development, we are considering the diversification of the food value chain, the impact on consumption patterns, and the promotion of mindset changes at the awareness level of stakeholders.

The program aims to reduce hunger and malnutrition, improve health and environmental impact, and promote sustainable livelihoods by enabling access to nutritious and affordable food.

Based on our purpose of creating new value through business development and contributing to society, we are working on food-related topics as important social issues, centering on this FSGCL. We are considering a business related to food that connects.

We are looking for partners who can consider and work together to solve social issues through various foods. We look forward to hearing from you.


Food Systems Game Changer Lab

Food Systems Game Changers Lab (website) [外部リンク]

Food Systems Game Changer: Miki Kotoba

Challenges we are working on:


This study seeks to integrate collaborative partnerships to transform and develop resilient food systems within the overall food ecosystem, as well as to explore the diversification of food value chains, their impact on consumption patterns, and their relationships. Facilitates mindset change at a conscious level in individuals. It aims to enable access to nutritious and affordable food, reduce hunger and malnutrition, improve health and environmental impact, and promote sustainable livelihoods.

Belgium, Bulgaria, India, Israel, Italy, Japan, Kenya, Malawi, Pakistan, South Africa, Thailand, United Kingdom, United States, Venezuela


Food Systems Summit 2021

■What is the United Nations Food System Summit?

The United Nations Food Systems Summit (FSS) states that a shift to a sustainable food system is essential to achieving the United Nations Sustainable Development Goals (SDGs). , is a UN-sponsored summit (scheduled to be held in New York in September 2021) based on the idea of ​​UN Secretary-General Guterres.

This summit will be the first international conference attended by high-level countries to discuss how to ensure sustainability as a common global issue from the perspective of the food system, and to show what the future should look like. In July 2020, an article by the UN agencies of the United Nations Food and Agriculture Organization (FAO), the United Nations Environment Program (UNEP), the Intergovernmental Panel on Climate Change (IPCC) and the World Food Program (WFP) entitled Why Sustaining in a Post-COVID World? It is held in response to the question “Why sustainable food systems are needed in a post-COVID world.”

・United Nations website (United Nations Food System Summit page) (English) [外部リンク]

■ Five themes of the United Nations Food System Summit

1. Food security in both quality (nutrition) and quantity (supply)

Stable food supply and establishment of food security

2. Sustainability of food consumption

Food education, healthy eating, food loss reduction, local production for local consumption

3. Promotion of environmentally friendly agriculture, forestry and fisheries

Dealing with the impact of agriculture, forestry and fisheries on the environment (including digitalization)

4. Securing income in rural areas

Creating jobs and stabilizing livelihoods in rural areas for women and young people

5. Building resilience in food systems

Strengthening food supply chains in light of COVID-19

■ Dialogue and action for transformation to a sustainable food system

In this summit, not only the government but also various parties involved in the food system from production to consumption (producers, companies, consumers, etc.) will participate to build a sustainable food system that can be implemented by themselves. specific actions are required.

*3 A private charitable organization headquartered in New York, USA. It is the world’s largest charity ranking and one of the world’s most influential NGOs.

*4 A design consultancy based in Palo Alto, California, USA. We are strengthening our management consulting business by supporting the design of products, services, environments and digital experiences.

*5 A non-profit foundation that provides cutting-edge science and technology-driven innovation to lead the sustainable food and agricultural revolution. A global pioneer in next-generation innovation and startup accelerators in food and agriculture, he has helped launch over 60 startups in eight years, raising a total of over $200 million.

*6 A non-profit organization established by the Stordalen Foundation, the Stockholm Resilience Center, and the Wellcome Trust to promote food system transformation.

*7 A London-based, world-leading sustainability non-profit organization working with business, government and civil society to accelerate the shift to a sustainable future.

Company name: CROSS Business Producers Co., Ltd.

Name of Representative: Kotoha Miki

Established: October 2011

Headquarters location: Shin-Tokyo Building 4F, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005

Business description: Professional agency specializing in business development.

Solving social issues that arise in changing times,

Through business development, we are practicing to create a warm economic circle.


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