Godiva’s first community-based shop is born in collaboration with the charm of Ehime Prefecture! “Godiva Matsuyama Mitsukoshi Store” Renewal ~ Lifestyle with Godiva ~

“Godiva Matsuyama Mitsukoshi store” limited sweets using local specialties

At the Godiva Matsuyama Mitsukoshi store, we are preparing a large number of store-limited sweets that incorporate local specialties in line with the reopening on October 6 (Wednesday).

From Godiva’s popular chocolate drink “Chocolixer”, a local flavor “Chocolixer Ehime Blood Orange” that combines white chocolate with blood orange sauce from Ehime Prefecture has appeared. “Iyokan Peel Chocolate”, which is made by wrapping organic Iyokan peel from Ehime prefecture in milk chocolate, is also on sale at the store.

Furthermore, as the fourth installment of “Godiva Monthly Chef’s Selection,” which Godiva develops with chefs from all over Japan on a monthly basis, “Ichiroku Tart Chocolate” is born in collaboration with the famous confectionery “Ichiroku Tart” in Ehime Prefecture. The special “Ichiroku Tart Chocolate”, which uses Belgian chocolate for the bean paste, was released in advance at “Godiva Matsuyama Mitsukoshi Store” from the first day of opening, and then expanded to Godiva limited shops nationwide to bring the charm of Ehime Matsuyama to the whole country. I will make a call.

Godiva’s first community-based shop with the concept of “Lifestyle with GODIVA”
At “Godiva Matsuyama Mitsukoshi Store”, we have devised the decoration inside the store so that it will be loved and loved by the local people. The interior decoration is centered around Tobe Town and “Guilding Washi”, which is made from handmade Ozu Washi made in Ikazaki, Uchiko Town, Kita District, Ehime Prefecture, with the French gold foil craftsmanship “Guilding”. Fragments of “Tobe ware”, an intangible cultural property designated by Ehime prefecture, are recycled and incorporated. In addition, the original Mizuhiki inspired by “Iyo Mizuhiki” in Shikokuchuo City, which is designated as a traditional special product of Ehime, is used for the in-store display and gift box.
In addition, we have set up a cafe space where you can casually stop by and enjoy a drink so that everyone in the area can feel Godiva closer, and we have prepared products that you can enjoy daily, such as chocolate and coffee sets. In the future, we will continue to offer a wider variety of lineups.

Benefits to commemorate the opening
To commemorate the reopening, from October 6th (Wednesday), a limited number of 500 “Godiva Original Bags” containing “cookie assortment (18 pieces)” and “milk chocolate cookies (5 pieces)” will be available. I will sell it.

Every time you visit a casual day or a special day, you will discover new surprises and discoveries.

Godiva, which will celebrate the 50th anniversary of its landing in Japan in 2022, will continue to promote community-based shops based on the concept of “Lifestyle with GODIVA” and collaboration with various regions throughout Japan.

■ “Godiva Matsuyama Mitsukoshi store” limited product
Sweets that express in a new form the special products that Ehime is proud of, centered on Matsuyama, which is limited to “Godiva Matsuyama Mitsukoshi Store”.

Ichiroku Tart Chocolate
A 71% dark chocolate with cacao from Belgium and a chocolate bean paste with yuzu peel from Ehime prefecture wrapped in a moist sponge kneaded with cocoa. The rich chocolate bean paste with a slight yuzu flavor in the aftertaste is a new taste that has never been seen before, with a perfect harmony between Japanese and Western.

Chocolixer Ehime Blood Orange

A frozen drink that combines white chocolate with blood orange sauce from Ehime prefecture to enjoy an elegant and refreshing scent. From among the many citrus fruits, I chose blood orange, which goes well with chocolate kisser. The rich sweetness and sourness of blood orange goes well with white chocolate. The whipped cream is topped with Satsuma mandarin chips from Ehime prefecture. Please enjoy this dish with respect for Ehime.
* Blood orange from Ehime prefecture is used for the orange sauce.

Iyokan peel chocolate

Organic Iyokan peel from Ehime prefecture, which makes the best use of the fresh scent and bitterness of the skin, is wrapped in the gentle sweetness of milk chocolate.

■ “Godiva Matsuyama Mitsukoshi store” store

Gilding Japanese paper

“Gilding Washi” is a handmade “Ozu Washi” made in Ikazaki, Uchiko-cho, Kita-gun, Ehime Prefecture, with the French gold foil craft technique “Gilding” applied.
Created over the years with some of France’s finest craftsmen, the new craft is characterized by its elegant hues due to the oxidation of gold leaf.
At “Godiva Matsuyama Mitsukoshi Store”, it is used as an interior decoration.

Tobe ware

“Tobe ware”, which is made mainly in Tobe Town, is a ceramic that is also designated as an intangible cultural property in Ehime Prefecture.
The features are indigo lines with natural motifs such as arabesque, sun, shepherd’s purse, and dragonfly, and soft and warm white porcelain shades. And a chubby and lovely form.
This Tobe ware, which is often used as tableware and vases, is used as part of the interior decoration at the Godiva Matsuyama Mitsukoshi store.

※The image is an image.Gilding Japanese paper and Tobe ware will not be sold at the store.

■ “Godiva Matsuyama Mitsukoshi store” store overview

  • Store name: Godiva Matsuyama Mitsukoshi store
  • Reopening date: Wednesday, October 6, 2021 10:00
  • Location: 3-1-1 Ichibancho, Matsuyama City, Ehime Prefecture Matsuyama Mitsukoshi 1F
  • Business hours: 10: 00-19: 00
  • Regular holiday: Same as Matsuyama Mitsukoshi
  • TEL: 089-931-0310
  • Area / number of seats: 72.9㎡ / eat-in 5 seats
  • Interior design and construction: Space Co., Ltd.
  • Cooperation: Ehime Prefecture Tourism and Products Association (coordination of crafts and raw material production areas), Space Co., Ltd. (coordination of traditional crafts), Isosaki Co., Ltd. (store interior), Tobe ware Chiyama Co., Ltd. (store interior)

■ “Godiva Matsuyama Mitsukoshi store” limited product overview
16 tart chocolate

Price (tax included): 303 yen
Sales period: October 6, 2021 (Wednesday) -* Scheduled to gradually expand stores from October 13 (Monday)

Chocolixer Ehime Blood Orange
Price (tax included): 731 yen * The displayed price is the tax-included price including 8% consumption tax (10% consumption tax when using eat-in)
Sale period: From Wednesday, October 6, 2021

Iyokan peel chocolate
Price (tax included): 1,836 yen / 55g
Sale period: October 6, 2021 (Wednesday) ~ * Ends as soon as it runs out

■ Overview of “Godiva Original Bag”
Product name: Godiva original bag (Godiva △ original bag)
Release date: October 6, 2021 (Wednesday) ~ * Limited to 500 pieces, will end as soon as they run out
Dealer: Godiva Matsuyama Mitsukoshi store
Product details: Cookie assortment (18 pieces), milk chocolate cookie (5 pieces), Godiva original bag (W210 x H320 x D190 mm)
Price (tax included): 3,382 yen

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