On October 14, JATA (Japan Association of Travel Agents) explained the outline of the implementation of the “2nd JATA Online Travel Mart (JOTM)”. Mr. Masahiko Inada, General Manager of Overseas Travel Promotion Department, and Mr. Shoji Koda, Deputy General Manager of the same department, were in charge.
JOTM is an initiative to bring business meetings online in place of Tourism EXPO Japan, which is difficult to implement due to Korona-ka, and this is the second time following the first held from July to September 2020. The session is from October 27th to November 30th.
JOTM consists of forums, webinars, and business meetings, and the major difference from the previous time is that it is sponsored by the Tourism Bureaus of each country, and the Tourism Bureau of the Philippines (Gold Sponsor) and the Tourism Bureau of Guam (Silver Sponsor). ), Hong Kong Tourism Board / Australia Tourism Board (Bronze Sponsor) are listed. A panel discussion with the sponsoring stations is also planned during the session.
Business meetings for long-distance destinations (Europe, Africa, Middle East, Hawaii, North America, Latin America) will be held from November 10 to 12, and short-distance destinations (Asia, Oceania, Micronesia) will be held from November 25 to 26. The reason why the number of days for long-distance flights is one more is that the time difference with Japan is large.
The estimated number of participants is 2000 for panel discussions (2 days), 14,000 for webins (14 times), and about 7000 for business meetings (5 days). Panel discussion / webinar participation registration can be done from the program list published on the JATA website, and business meeting participation registration can be done from the JOTM website (long-distance direction) (short-distance direction website will be released on the 18th). schedule).
Regarding the significance of holding JOTM, Mr. Inada said that overseas, there are some areas where travel is recovering, such as eliminating the need for quarantine after entering Japan and enabling vaccine passports, but Japan is behind in comparison. He is concerned that if nothing is done, the gap between Japan and the world will widen and he will be left behind in the travel market.
One year after the last time, it is assumed that the person in charge of both buyers / sellers has changed or the business scale has shrunk, but I want to emphasize the depth of the contents rather than the number of successful cases, this JOTM travels overseas He explained that it would be a chance to resume.
In Japan, the state of emergency has been declared since October 1, and at the same time, the quarantine period at the time of returning to Japan has been shortened from 14 days to 10 days. In order to resume overseas travel ahead of JOTM, it is necessary to further shorten the quarantine period and reduce the infectious disease risk level set by the Ministry of Foreign Affairs.
Regarding this situation, Mr. Koji Ikehata, the secretary general, said, “We are continuing to request the government as a request from the industry, and on Monday we just worked on the Liberal Democratic Party Vaccine Passport PT (project team) of the House of Councilors. Ministry of Foreign Affairs and Ministry of Health, Labor and Welfare. We have been prepared based on the situation, and we will continue to prepare. Hope is as soon as possible, but we should not return to the spread of the infection. I want to go through the procedure without becoming too much. “
On the other hand, in Japan, the resumption of Go To Travel is awaited. Mr. Ikehata is also cooperating with JATA in demonstrating the technology of vaccines and test packages, and will first focus on creating a safe and secure travel environment by utilizing vaccine passports and the like. He said he didn’t want to interrupt it like last time, and it’s important to continue once it starts moving.