Lifestyle

Lifestyle Item “Yohji Yamamoto TOWEL” Announcement | Press Release of Yohji Yamamoto Co., Ltd.

High-quality “Yohji Yamamoto TOWEL” using 100% organic cotton in collaboration with Imabari’s towel brand “IKEUCHI ORGANIC”, which has a high affinity with “Yohji Yamamoto”, which values ​​”Made in Japan” manufacturing. It will be released sequentially from December 1st

at some Yohji Yamamoto Women’s stores and the official EC site “THE SHOP YOHJI YAMAMOTO”.

The start time depends on the store

“Yohji Yamamoto TOWEL” pursues perfection in every detail such as size, color and pile specifications, and boldly and delicately designed the iconic “Yohji Yamamoto” signature logo as a part of the interior. It has been sublimated into a lifestyle item with excellent design that can be proposed.
In addition, it is gentle on the skin and has excellent water absorption, durability, and safety, and invites ordinary daily life to more sophisticated and high-quality daily life.With a wide variety of designs and sizes, it is ideal as a gift for loved ones.

Item Line Up:

SIGNATURE BATH TOWEL:
COLOR: BLACK (FA-L97-063-1)
SIZE: 72cm x 140cm

PRICE: ¥ 22,000 (tax included)
MATERIAL: Organic Cotton 100%
SIGNATURE LONG FACE TOWEL:
COLOR: BLACK (FA-L96-063-1)
SIZE: 35cm x 120cm

PRICE: ¥ 11,000 (tax included)

MATERIAL: Organic Cotton 100%

The high-density “Jacquard” technique faithfully reproduces the “Yohji Yamamoto” logo in every detail.

A towel made of 100% organic cotton with excellent safety, water absorption, durability, and design. “BATH TOWEL” is Yohji Yamamoto’s original size large bath towel. It can also be used as a sofa cover or stall.

“LONG FACE TO WEL” is Yohji Yamamoto’s original size and can also be used as a bath towel.

BATH TOWEL:
COLOR: BAMBOO BLACK (FA-L95-062-1)
SIZE: 90cm x 150cm

PRICE: ¥ 20,900 (tax included)
MATERIAL: Organic Cotton 63%, Bamboo Rayon 37%
LONG FACE TOWEL:
COLOR: BAMBOO BLACK (FA-L94-062-1)
SIZE: 45cm x 140cm

PRICE: ¥ 11,000 (tax included)
MATERIAL: Organic Cotton 63%, Bamboo Rayon 37%
HAND TOWEL:
COLOR: BAMBOO BLACK (FA-L93-062-1)
SIZE: 14cm x 23cm

PRICE: ¥ 4,180 (tax included) (set of 3)

MATERIAL: Organic Cotton 63%, Bamboo Rayon 37%


BATH TOWEL:
COLOR: BLACK (FA-L92-061-2)
SIZE: 90cm x 150cm

PRICE: ¥ 19,800 (tax included)
MATERIAL: Organic Cotton 100%
LONG FACE TOWEL:
COLOR: BLACK (FA-L91-061-2)
SIZE: 45cm x 140cm

PRICE: ¥ 10,450 (tax included)
MATERIAL: Organic Cotton 100%
HAND TOWEL:
COLOR: BLACK (FA-L90-061-2)
SIZE: 14cm x 23cm

PRICE: ¥ 4,180 (tax included) (set of 3)
MATERIAL: Organic Cotton 100%
BATH TOWEL:
COLOR: IVORY (FA-L92-061-1)
SIZE: 90cm x 150cm

PRICE: ¥ 19,800 (tax included)
MATERIAL: Organic Cotton 100%
LONG FACE TOWEL:
COLOR: IVORY (FA-L91-061-1)
SIZE: 45cm x 140cm

PRICE: ¥ 10,450 (tax included)
MATERIAL: Organic Cotton 100%
HAND TOWEL:
COLOR: IVORY (FA-L90-061-1)
SIZE: 14cm x 23cm

PRICE: ¥ 4,180 (tax included) (set of 3)

MATERIAL: Organic Cotton 100%

The signature logo of “Yohji Yamamoto” is embroidered. The bamboo type uses organic cotton and bamboo rayon for the pile part, and expresses a “mottled pattern” by giving shades of color. It is characterized by water absorption and quick drying.

“BATH TOWEL” is Yohji Yamamoto’s original size large bath towel. It can also be used as a sofa cover or stall. “LONG FACE TOWEL” is a face towel of Yohji Yamamoto’s original size, which is wider and longer than usual. It can also be used as a bath towel.
: Starts sequentially from December 1, 2021
Deployment time varies depending on the store
:
12 / 1-12 / 7 Yohji Yamamoto Isetan Shinjuku
12 / 7-13 Yohji Yamamoto Sogo Yokohama store

12/10 ~ Yohji Yamamoto Aoyama Main Store, Nagoya Parco Store, Kobe Daimaru Store
12/1 12: 00pm-Official EC site “THE SHOP YOHJI YAMAMOTO”
* Prior to the release, pre-order sales will be carried out from 11/19 18:00 on the official EC site.
:

Official EC site to commemorate the release of “Yohji Yamamoto TOWEL”
Customers who purchase at “THE SHOP YOHJI YAMAMOTO
” after 18:00 on November 19th will receive a Yohji Yamamoto original novelty “HAND TOWEL” as a gift.

(Limited quantity will end as soon as it runs out)

Target brands: Yohji Yamamoto, Yohji Yamamoto HOMME, REGULATION Yohji Yamamoto,

Yohji Yamamoto Collections, B Yohji Yamamoto, Yohji Yamamoto by RIEFE,

GOTHIC YOHJI YAMAMOTO, discord Yohji Yamamoto

IKEUCHI ORGANIC:

Founded in 1953. A manufacturer of Imabari towels made from 100% organic cotton with the philosophy of “maximum safety and minimum environmental load”. He has obtained Ecotex Class 1 which is a proof of the world’s highest level of safe textile products, which uses 100% wind power to generate electricity from factories and directly managed stores. The manufacturing process from cotton producers to shipping is centrally managed with traceability, and “manufacturing while feeling and thinking about everyone” is highly evaluated not only in Japan but also overseas.

URL: https://www.ikeuchi.org/


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