Marriott International and Rakuten Group announced the start of a strategic partnership on December 2. When Rakuten members newly join Marriott International’s loyalty program “Marriott Bonvoy” on Rakuten Travel, they will be able to book hotels at the Marriott Bonvoy member price.
Rakuten members can get benefits such as accumulating Marriott Bonvoy points in addition to Rakuten points. For Rakuten members with silver, gold, platinum, and diamond ranks, Marriott International aims to expand membership via Rakuten Travel, and Rakuten aims to expand services to Rakuten members.
Marriott Bonvoy is a loyalty program that currently boasts more than 150 million members and allows you to book more than 7,600 hotels in 133 countries and territories from 30 Marriott International brands at member prices. In Japan, 18 brands and 73 hotels are targeted. In 2022, we plan to open nine new hotels, including “Tokyo Edition Ginza.”
In addition, points can be accumulated for accommodation and eligible credit cards, which can be exchanged for free accommodation vouchers. You can also pay during your stay, which can be used to upgrade your room, with points. In addition, we also offer benefits such as redeeming miles for 40 companies including JAL (Japan Airlines) and ANA (All Nippon Airways).
At a press conference on December 2, Marriott International Asia Pacific (excluding China) President Rajiv Menon said, “Collaboration with Rakuten will help drive the recovery of the travel industry. It’s the best partnership. That’s it. ” He emphasized that “many Japanese are Rakuten members and Rakuten is the perfect partner.”
Yoshiyuki Takano, Executive Officer, Vice President, Travel & Mobility Business Manager, Rakuten Group, said, “I’m really happy to be able to partner with Marriott, one of the world’s largest hotel chains. We can provide more value to Rakuten members than ever before. “
Upon the alliance, the two companies conducted a partnership commemorative campaign. If you sign up for Marriott Bonvoy via Rakuten Travel by February 28, 2022 and book a Marriott Bonvoy participating hotel in Japan, you can save up to 35% on the room rate for the first time, and eat and drink at restaurants and bars. 20% discount. In addition, we have prepared benefits such as providing a late check-out at 14:00 depending on availability.
In addition, a gift campaign will be held in which 120 groups of 240 people will receive free nights at participating hotels. For those who newly joined Marriott Bonvoy via Rakuten Travel by February 28, 2022 and entered the campaign, the winners will be announced in March 2022.
In addition, until June 30, 2022, the “Gold Elite Status Challenge” will be held to make it easier to raise the membership status of Marriott Bonvoy. After registering for Marriott Bonvoy from Rakuten Travel, if you stay at a Marriott Bonvoy participating hotel for 8 nights within 90 days, you will be upgraded to a Gold Elite member for 1 year. Gold Elite members are ranked as having to stay at least 25 nights a year, and in addition to the benefits of regular members, you can get 25% bonus points, late check-out at 14:00, hotel welcome gifts, etc. ..
In addition, for Marriott Bonvoy members, a “world-class food experience” event will be held at six luxury brands such as The Ritz-Carlton Tokyo in Japan. You can participate using Marriott Bonvoy points.
To register via Rakuten Travel, search for Marriott Bonvoy hotels on the Rakuten Travel website. A special price for Marriott Bonvoy members will be displayed, so clicking on that price will take you to the enrollment procedure page. Rakuten member information is automatically entered in the form so that members can join without stress.
After that, you will receive an email from Marriott Bonvoy to the registered email address asking you to activate your membership number and Marriott Bonvoy account. Click the “Activate Account” button in the email and enter the required information to activate it. Then the procedure is completed. You will receive an email saying “You have completed setting up online access to your Marriott Rewards account.”
Regarding the benefits and various campaigns of Marriott Bonvoy that can be received within Rakuten Travel, it is said that people who have already registered with Marriott Bonvoy are preparing to use some of the benefits.
Luxury people drive market recovery, expecting Go To
At the press conference, Mr. Menon commented on the current state and future outlook of the tourism market. “The situation is better than in 2020, as countries have relaxed immigration restrictions and vaccinations have progressed,” he said, expressing concern about the increase in the number of new Corona infected with the Omicron strain. Marriott International’s room occupancy rate is also on the rise, recovering to 58% globally in the third quarter of 2021. The number of hotels in Japan has been strong from November to December, and there are cases where luxury resorts exceed 2019.
In the future, we expect the global trend of “revenge consumption”. He explained that the luxury segment is particularly active, and in the Maldives, which began accepting tourists in October 2020, the number of nights stayed at the company’s seven resorts increased by 50% compared to 2019. bottom. Furthermore, since business trips and group travel are on a recovery trend in China and the United States, it is estimated that the same trend will be seen in Japan. We want to build a system that can provide loyalty programs to our customers. “
In addition, he explained that the tendency of Japanese people is “there is potential because of the enthusiasm to focus on experience and stay in a good place in a hotel,” and said that he would strengthen the expansion in Japan. In the future, we plan to open hotels not only in urban areas but also around local world heritage sites and national parks. It has already announced plans to open nine hotels in 2022, but says it wants to increase the number of hotels in the country to 100 by 2023.
In addition, at the press conference, Mr. Karl Hudson, Area Vice President, Guam, Marriott International Japan, said, “Many people want luxury travel in the country, especially young people aged 22 to 30. It’s interesting that we also have that tendency. ” Regarding “Go To Travel,” which is expected to resume after January 2022, “The booking trend was positive in last year’s campaign. I am confident that the resumption of the campaign will bring many domestic travelers back to the hotel. “I said my expectations.