Never give up on fashion. What is the inclusive future created by FACT FASHION of “medical care x clothing”? | VOGUE JAPAN

Attend to the problems

What is social design from the perspective of medical care and clothing?

The theme of the first part is “Medical x The Future Created by Clothing-Fashion as a Problem Solving-“. Fashion Creative With her director Sayumi Gunji as a facilitator, Adastria’s Serina Sakano and Janssen Pharma’s Misuzu Tsuchiya talked about the fashion possibilities and social significance of people with challenges and worries.

Create an environment where you can express your personality.

Serina Sakano (center) of Adastria, who launched the project “Play fashion! For ALL” aiming at “a society where everyone can enjoy fashion more”, including pajamas for inpatients and casual fashion for wheelchair users. Misuzu Tsuchiya (right), who promotes FACT FASHION, a fashion brand born with the aim of raising awareness of psoriasis and reducing physical and psychological problems for patients. On the left is Sayumi Gunji, who served as a facilitator.

Create an environment where you can express your personality.

I want to enjoy fashion freely ──There are many people who have such a feeling but cannot enjoy it as much as they want for some reason. Sakano, who realized that it is difficult to consider fashionability in clothing in the medical field after taking care of his father, started making clothes that meet people’s needs. “During long-term care, I chose clothes that were easy to wear from the perspective of the long-term caregiver, but I was far from my father who was energetic and enjoying fashion.”

If long-term care and treatment come first, fashion will inevitably be put off. In response to such a situation“By making clothes from the perspective of the person who is having problems due to illness or physical reasons, I think that you can enjoy more” personality “through fashion.”(Sakano) points out.

What are the social benefits of connecting clothing and medical care?

What are the social benefits of connecting clothing and medical care?

On the other hand, of the patients with chronic skin diseases and psoriasis (about 400,000 to 600,000 in Japan), more than half (57.6%) have “mental distress due to the effects of symptoms on daily life”. In particular, Janssen Pharma paid attention to the fact that about 70% of people have some kind of stress regarding clothing. In response to the voices of psoriasis patients, FACT FASHION was launched as a patient association and apparel brand with the aim of alleviating their physical and mental problems. Tsuchiya, who is in charge of the project, says the message behind it.

“Psoriasis is a disease that causes symptoms such as red spots and scabs and may fall like dandruff. It is said that the eyes of others are worrisome and the mental burden is extremely heavy. Blood oozes on clothes, and there are restrictions on the color of clothes to wear due to falling skin pieces.I came up with fashion as a solution to the problems that patients have that cannot be solved by just delivering medicines.(Tsuchiya)

Survey target: 500 patients with psoriasis (men and women over 20 years old who have been diagnosed with psoriasis by a doctor and have been hospitalized within 3 years. Psoriasis; psoriasis vulgaris, psoriasis arthritis (psoriasis arthritis), drops Psoriasis psoriasis, psoriatic erythema, generalized pustular psoriasis, other psoriasis)
Survey area: All over Japan
Survey period: July 13th to 14th, 2020
Survey method: Internet quantitative survey (Survey implementation organization: Rakuten Insight Co., Ltd.)

First, Sakano talked about the positive changes that occur by connecting clothing and medical care. “Fashion is an industry that gives people dreams, finds their own personality, and supports them. Wearing clothes also helps customers realize their own self-actualization.However, some people have not been able to enjoy fashion due to illness or physical reasons. That’s whyBy working on making clothes from the perspective of people with issues, I think we can support and empower more people to realize themselves.

Tsuchiya, who agreed with this opinion,“I think that the spread of these projects will make society more inclusive. I hope it helps to eliminate the small daily stress of not being able to enjoy fashion as much as I want.”And comment. Such fashion will not only help people with illnesses and disabilities to express themselves and reduce their physical and mental burden, but will also be one of the triggers to raise awareness and understanding of the illness itself.

Endless Possibilities

Toward a future where everyone can enjoy fashion through the communication of “clothes”.

In the second part of the session, Atsushi Otsuka, a professor at Kinki University School of Medicine, Orie Yamashita, who is involved in the awareness campaign as a psoriasis patient, and Hideki Tamai, an apparel brand who supports and collaborates with the concept of FACT FASHION. Name participates. From the standpoint of experts, parties, and creators, we talked about the significance of FACT FASHION to society, which was born from the voices of psoriasis patients.

FACT FASHION that sublimates the function into the design.

Hideki Tamai, Orie Yamashita, Atsushi Otsuka (from the right) who wore FACT FASHION items and took the stage. Yamashita, who wore a dress, said, “I’m worried about details such as placing the tag on the hem instead of the lining so as not to irritate sensitive skin, so it’s very comfortable to wear. Now, it’s a dream to wear this outfit. It seems like. ”

FACT FASHION that sublimates the function into the design.

First of all, the topic was about the difficulty of psoriasis patients facing fashion. For Yamashita, who developed psoriasis as a sensitive teenager who began to become more interested in his appearance, clothes have long been a “tool to hide himself.”

“I don’t like wearing dark blue uniforms when I was a student because the white pieces of skin that fall from my scalp to my shoulders stand out.Even if you want to wear a skirt or sleeveless shirt, you can wear long sleeves and long pants even in the summer to hide your skin. I couldn’t afford to enjoy fashion.In addition, I was often mentally stressed by the misunderstandings that “psoriasis is contagious” and “dirty” (Yamashita).

A piece of skin like dandruff falls off. The seams and tags rub against the skin and the symptoms worsen. Buttons are difficult to put on and take off due to arthritis. In response to the voices of these various psoriasis patients, FACT FASHION’s clothing has been devised in a wide variety of ways. For example, to solve the problem of “dandruff-like skin pieces falling off”, we used nylon material for the upper body parts such as the shoulders and neck area, and introduced a design that makes it easy for the skin pieces to slip off even if they fall on the shoulders. There is. Not only the materials, but also the buttonholes and seams are carefully considered.

At the same time as minimizing the stress on clothes, Tamai, who works on the brand, is strongly aware that the function is sublimated into the design.
It is attractive to make clothes as a solution based on the patient’s problem = fact.However, if you concentrate too much on it, you will end up with clothing as a function rather than fashion. Because I want more people to pick it upWe value designs that make sense as fashion(Tamai)

New communication created by combining different industries such as medical care and clothing. Otsuka, who continues to disseminate information as a doctor, feels its importance every day. He said, “I myself send out medical information through SNS,I feel that disseminating information with people from different industries has attracted the attention and enlightenment of people who have never known the disease.Fashion and medical care have exactly the same potential.“(Otsuka)

Free fashion creates an inclusive society.

In addition to the brand concept, the icons represent functions that meet the challenges of psoriasis patients, such as “neck rubbing care” and “prevention of falling skin pieces,” so that the functions can be clearly appealed. As a means of communication to convey the symptoms of psoriasis not only to psoriasis patients but also to people who do not know the disease.
* There are individual differences in use.

Free fashion creates an inclusive society.

In the era of mass production, only the opinion of the greatest common divisor was prioritized in order to emphasize efficiency, and the opinion of the minority was missed. However, by visualizing the voices and needs of the minority at the entrance of fashion, kindness and consideration will be created for society, and it may change to a society where people can live comfortably. What do the three think about the realization of such a future?

“First,I want patients to actually wear it and get well.I feel good when I decide on my outfit, so I want you to be positive and actively work on treatment.“(Yamashita)

It is a huge progress that patients can choose clothes without any inconvenience.I think. I myself wear the clothes of “FACT FASHION” today, but the style is very comfortable and I can wear it for work.Now that people who like clothes have the opportunity to learn about illness, various possibilities will open up in the future.I feel that “(Otsuka)

“If you wear vivid clothes, you will feel cheerful, etc.Fashion has a great impact on the mental side. People who live with illness or disability may be able to smile or be positive through fashion.I would like to continue that effort in the future. “(Tamai)

At the end of the talk session, the facilitator’s military territory cast the keyword “creating a friendly society that supports the happiness of each and every one of us.”
“Through today’s talkBy listening to the voices of “non-majority people” that fashion has missed so far, I strongly learned the importance of supporting each other’s happiness.“(Military ground)

It is possible to change the daily lives of people with illnesses and disabilities into something comfortable with the awareness and kindness of those around them. If we can share knowledge and eliminate misunderstandings and prejudices, we should be able to realize a society in which everyone, including “I”, can live healthier.

More about psoriasis (psoriasis net).

Text: Haruna Fujimura Digital Producer: Terumi Kobayashi Photo: Courtesy of Janssen Pharmaceutical

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