A seminar by Mr. Atsuo Nakayama, President and CEO of Re entertainment Co., Ltd. will be held on April 5th (Tuesday) under the title of “Future of Marketing and Entertainment in the Fan Economy from the Viewpoint of the” Pushing Economy “”!

[Seminar details] https://www.ssk21.co.jp/S0000103.php?gpage=22147

[Date and time]Tuesday, April 5, 2022 4:00 pm to 6:00 pm

SSK Seminar Room
2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Zymax Nishi-Shimbashi Building 4F

President of Re entertainment Co., Ltd./Entertainment sociologist
Mr. Atsuo Nakayama

[Priority lecture content]In the content industry such as anime and idols, from the era of increasing exposure through manufacturers and mass media to acquire users and consumers, the era of “pushing” economic zones where users and communities are going through SNS. The business model is undergoing major changes. This change is evidence that the way we interact with users is changing not only in the content industry but also in all industries. Atsuo Nakayama, an entertainment sociologist, will explain user trends that each industry should use as a hint while observing changes in the comprehensive entertainment content market such as anime, games, idols, and live music.

1. 1.Reasons for overseas / domestic reversal in the anime industry 2 trillion yen market
2. 2. Global x digital development of idol content seen in BTS and NiziU
3. 3.Out of hand against the “pushing economic zone” preceded by idol characters
4.Why Microsoft Acquired Activision Blizzard
5.Shift from Hollywood model to otaku economic zone model
6.Japanese model of craftsmanship that confronts the content power of the United States, China, and Korea
7.Q & A / Business card exchange

* Books for all students
“The future of entertainment that the recommended economy” virtual prime location “changes”
Presented (published by Nikkei BP in October 2021)

[Contact] New Social Systems Research Institute
2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Zymax Nishi-Shimbashi Building 4F
Email: info@SSK21.co.jp
TEL: 03-5532-8850
FAX: 03-5532-8851
URL: https://www.ssk21.co.jp

[About the New Social Systems Research Institute (SSK)]The New Social Systems Research Institute (SSK) was established on December 6, 1996, and its main business is information provision services that plan and hold business seminars for corporations about 500 times a year for more than 26 years since its establishment.
SSK seminars provide high-level management strategy information, marketing information, etc. in a diversifying business environment.
The purpose is to contribute to the creation of business opportunities by promptly providing technology information.
In addition, we are developing a variety of businesses centered on the seminar business.
Seminar planning and management agency service, instructor dispatch, BtoB advertising, contract research, market research report sales, seminar DVD sales, seminar on-demand sales, etc.
We provide information and services necessary for the success and expansion of our customers’ businesses.
SSK is always on the cutting edge and will continue to be your strategic partner.

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