Mr. Atsuo Nakayama, President and CEO of Re entertainment Co., Ltd. will hold a seminar titled “The future of marketing and entertainment in the age of fan economy as seen from the perspective of the ‘push economy'” on April 5th (Tuesday)!!

[Seminar details] https://www.ssk21.co.jp/S0000103.php?gpage=22147

[Date and time]Tuesday, April 5, 2022, 4:00pm to 6:00pm

SSK seminar room
2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo XYMAX Nishi-Shimbashi Building 4F

President, Re entertainment Co., Ltd./Entertainment sociologist
Mr. Atsuo Nakayama

[Important lecture content]In the content industry such as anime and idols, from the era of gaining users and consumers by increasing exposure through manufacturers and mass media, to the era of “push” economic zones being established by users and communities via SNS. So, the business model is changing drastically. This change is proof that not only the content industry, but all industries are changing how they interact with users. Atsuo Nakayama, an entertainment sociologist, explains the user trends that each industry should take as hints while looking at changes in the comprehensive entertainment content market such as anime, games, idols, and live music.

1.Reason why overseas/domestic reversed in animation industry 2 trillion yen market
2. Global x digital expansion of idol content seen in BTS and NiziU
3.A move against the “push economic zone” where idol characters lead
4.Why Microsoft Acquired Activision Blizzard
5.Shift from Hollywood model to otaku economy model
6.The Japanese model of a craftsman nation that confronts the content power of the United States, China, and South Korea
7.Q&A/business card exchange

*Books for all participants
“The future of entertainment that the push economy “virtual prime location” will change”
(published by Nikkei BP in October 2021)

[Contact] New Social Systems Research Institute
2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo XYMAX Nishi-Shimbashi Building 4F
Email: info@SSK21.co.jp
TEL: 03-5532-8850
Fax: 03-5532-8851
URL: https://www.ssk21.co.jp

[About New Social Systems Research Institute (SSK)]The New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for more than 26 years since its founding.
SSK seminars provide high-level management strategy information, marketing information,
The purpose is to contribute to the creation of business opportunities by speedily providing technology information.
In addition, we are developing a variety of businesses centered on the seminar business.
Seminar planning and management agency service, dispatch of lecturers, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, seminar on-demand sales, etc.
We provide the information and services necessary for the success and expansion of your business.
SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.

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