Fashion

ENJOY! MIYASHITA SUSTAINABLE FASHION‼ Conducted from March 15th (Tuesday) to March 31st (Thursday) !! | Press release of Mitsui Fudosan Commercial Management Co., Ltd.

This campaign participates in the “Tokyo Creative Salon” and is also implemented as an integrated project of “Shibuya Fashion Week”, an event that sends fashion and art from the city of Shibuya.
RAYARD MIYASHITA PARK develops with the theme of transmitting “culture to enjoy fashion sustainably”.

Campaign details: https://enjoy-miyashita-sustainablefashion.com

■ Points of this release
1. 1. “Recommended spring style” of the store in the hall is appealed with “special signage video”!

Focusing on “Recommended Spring Items / Sustainable Style” at the target stores
A video will be shot with the production using the loss flower and will be broadcast on the signage in the hall.

2. 2. Implementation of “Loss Flower Bouquet” gift campaign!
During the period, if you purchase over 2,000 yen (tax included / total possible) and present your receipt at the target store, the first 50 people will receive a “Loss Flower Bouquet” every day!

3. 3. A monument that expresses Ross Flower ☓ fashion has appeared in the hall!
As a tie-up project with RIN Co., Ltd. (representative: Haruka Kawashima, the first flower cyclist), a loss flower installation by a flower cyclist will be held in the hall!

4. We hold used clothing market by WEGO!
“March 19th (Sat) & 20th (Sun)” A second-hand clothing market by “WEGO” will be held at the South 2F atrium open space!

5. Mitsui Shopping Park Card “Saison” Credit payment limited points up!
During the period (Saturday, March 19-Monday, March 21st, Saturday, March 26th, Sunday, March 27th),
If you pay by credit with the Mitsui Shopping Park Card “Saison” at the target store, you will get 11 points instead of 2 points for every 100 yen (excluding tax) with regular credit payment!

1. 1. “Recommended spring style” of the store in the hall is appealed with “special signage video”!
In the “ENJOY! MIYASHITA SUSTAINABLE FASHION‼” original video, we will introduce the coordination that can express “recommended spring coordination” and “sustainable ☓ fashion” of the stores in the building. In the video, we will perform a production using loss flowers.

From March 15th (Tuesday) to March 31st (Thursday), 2022, it will be open to the public on signage and MIYASHITA PARK official SNS installed in various places in the building.

[Video appearance model](Male) Shimon Ohkura (model talent)
Born in Kyoto Prefecture. She scouts for a hair catalog model in Shibuya. She then made her reader model debut in a fashion magazine. Currently, he is also active as a talent and actor in variety shows, TV dramas, and stage appearances.
Instagram: https://www.instagram.com/shimonsmile/

(Female) Mayuka Kuroda (Model influencer)
Born in Hyogo prefecture. She won the grand prix at the audition of a kids fashion magazine and worked as her exclusive model. She is currently an influencer, as well as a talent (reporter) and model.
Instagram: https://www.instagram.com/kurodamayukaxx/

[Coordination introduction store] ① adidas Brand Center (South1 / 2F)
② L & HARMONY (South2F)
③ CLOUDY (South2F)
④ CONVERSE TOKYO (South2F)
⑤ Firsthand (North2F)
⑥ EQUALAND SHIBUYA (South3F)
⑦ MAMMUT (South3F)
⑧ GBL (South3F)

2. 2. Implementation of “Loss Flower Bouquet” gift campaign!
A campaign to give the first 50 people a “Ross Flower Bouquet” every day when you show the receipt when you shop or eat for 2,000 yen or more (tax included, total possible) at the target stores in RAYARD MIYASHITA PARK. Will be carried out.

[Outline of campaign implementation]
■ Reception period: March 15th (Tuesday) -March 31st (Thursday), 2022
■ Reception hours: 12: 30-19: 30
■ Reception place: South 2F NOSE SHOP Front Credit Saison special counter
■ How to participate: At the South2F NOSE SHOP front Credit Saison special counter, present a receipt of 2,000 yen or more (tax included, total possible) on the day of purchase at the target store of RAYARD MIYASHITA PARK. * Redemption is limited to once per person per day.
■ Number of distributions: First 50 people every day during the period (17 days)
■ Stores not covered by the campaign:
Work styling ・ LOUIS VUITTON ・ GUCCI ・ BALENCIAGA ・ PRADA ・ TOD’S ・ GRIT NATION ・ En STUDIO ・ SAI ・ KITH (including KITH TREATS) ・ sequence MIYASHITA PARK (including restaurants) ・ Paid facilities in Shibuya Ward Miyashita Park

Distribution (image)

3. 3. A monument that expresses Ross Flower ☓ fashion has appeared in the hall!
During the period, the Ross Flower Monument (produced by RIN Co., Ltd.) will be exhibited at two locations in RAYARD MIYASHITA PARK. The theme is “Sustainable ☓ Fashion”.

It expresses the creation of new values ​​by breathing new life into “Rossflower”, which was planned to be discarded even though it is still beautiful, and by fusing fashion and Rossflower.

※The image is an image

RIN Inc.

In order to reduce the loss of flowers and make life with flowers a culture, we are implementing multifaceted efforts to connect the lives of flowers.

We will collect “Ross Flower”, a flower that is still beautiful but discarded, and reborn it as a dried flower work to breathe new life into it. In order to redefine the value of flowers and convey the potential of flowers, we mainly decorate stores, booths, and displays.
https://lossflower.com/

4. We hold used clothing market by WEGO!
On March 19th (Sat) and March 20th (Sun), 2022, a POP UP SHOP of used clothing by “WEGO” will be held in the hall.

[Used clothing market POP UP SHOP by WEGO]
■ Implementation period: Saturday, March 19, 2022, Sunday, March 20, 2022 * 2 days
■ Implementation time: 11:00 to 21:00
■ Venue: Atrium Square (South2F)
■ Implementation details: A second-hand clothing market is held to sell high-quality second-hand clothing collected by buyers from all over the world at reasonable prices. KIDS used clothing is also sold at a special price.

5. Mitsui Shopping Park Card “Saison” Credit payment limited points up!

From March 19th (Sat) to March 21st (Monday / holiday), March 26th (Sat), and March 27th (Sun), credit payment will be made with the Mitsui Shopping Park Card “Saison” at the target stores. Normally, if you pay by credit card, you will get 11 points instead of 2 points for every 100 yen (excluding tax)!

[Point-up measures]
■ Implementation period: March 19th (Sat) -March 21st (Monday / holiday), 2022
March 26th (Sat) -March 27th (Sun), 2022

* Mitsui Shopping Park Card “Saison” image

■ “RAYARD MIYASHITA PARK” Facility Overview
■ Address
6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001

■ Business hours
After implementing various efforts to prevent the spread of new coronavirus infection, we are operating as follows for the time being.
Please check the facility website for the latest business hours.

● Shop: 11: 00-21: 00 * Varies depending on the store.
● Restaurant / Food Hall: 11: 00-21: 00 * Some stores are different.
RAYARD MIYASHITA PARK pays sufficient attention to hygiene management in the facility so that visitors can enjoy shopping and dining with peace of mind.

■ Access
3 minutes walk from “Shibuya” station on JR, Tokyo Metro Hanzomon Line, Ginza Line, Fukutoshin Line, Tokyu Toyoko Line, Denen-toshi Line, Keio Inokashira Line
8 minutes walk from Exit 7 of “Meiji Jingumae ” station on the Tokyo Metro Chiyoda Line and Fukutoshin Line
* Please see the homepage for each transportation period for the exit of the station.

■ “RAYARD MIYASHITA PARK” official website
https://mitsui-shopping-park.com/urban/miyashita/




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