The first sportswear line “EN MER SPORTS” is launched from “EN MER” produced by mixed martial arts Kai Asakura!Developing fitness wear that pursues breathability and functionality | Press release of AnyMind Group Co., Ltd.

EN MER / EN MER SPORTS Official Online Store:
EN MER Official Instagram:
EN MER SPORTS Official Instagram:

Kai Asakura is one of Japan’s leading mixed martial arts with titles such as “2021 RIZIN Bantamweight Japan GP Runner-up” and “3rd RIZIN Bantamweight Championship”. The official YouTube channel “KAI Channel / Kai Asakura” has more than 1.06 million subscribers (as of March 15, 2022), and is also the brand producer of his first production brand “EN MER”. It has expanded its support through its activities and is gaining great popularity, especially among young people.

“EN MER” is a D2C apparel brand that develops items that pursue materials that are easy to move and feel good to the touch, based on the concept of “clothes that Kai Asakura himself wants to wear.”
When the first product was launched on the official online store at the same time as the brand launch in June 2021, all products were sold out in just 15 minutes. Furthermore, at the first limited-time pop-up event held in June of the same year, many people, mainly fans, visited the event, and it is extremely popular with men and women in their 20s and 30s.

And this time, the first sportswear line “EN MER SPORTS” is launched from “EN MER”.
The functionality has been upgraded by focusing on ease of movement compared to “EN MER”. It is a sports apparel brand that develops fitness wear with rich functionality and design that is close to everyone who focuses on sports.

In this initiative, we have collaborated with Kai Asakura to provide comprehensive support for planning, design, production, EC site construction, logistics, chat commerce, etc. centered on AnyFactory, AnyShop, AnyLogi, and AnyChat.

  • “EN MER SPORTS” concept

“Son of the Earth”

“Organic and comfortable”

By wearing it, power will spring up
Be close to those who do their best

“Child born on the earth”
By wearing ENMER SPORTS clothing,
The existing strength and amount of heat are drawn out

Inspired by the sea, the earth and the plants
An organic design is remembered

“The human body is made of the earth”
That fact helps
I want to do my best

  • EN MER SPORTS | First product lineup


Price: 11,000 yen (tax included) / Color development: BEIGE / BLACK / Size development: M / L

Setup specifications. An original jersey that pursues ease of movement.
The sleeves are designed with a wave pattern inspired by the “sea”.


Price: 11,000 yen (tax included) / Color development: BEIGE / BLACK / Size development: M / L

Setup specifications. An original jersey that pursues ease of movement.
The side line is designed with a wave pattern inspired by the “sea”.


Price: 5,200 yen (tax included) / Color development: BLUE / NAVY / BEIGE / Size development: Free

A compression T-shirt with the ENMER SPORTS logo on the chest.
It has high breathability and water absorption, making it an ideal item for sports.

[Contact for inquiries from the general public regarding products]
Official LINE:

We are pleased to launch EN MER SPORTS this time!
EN MER SPORTS was launched with the aim of increasing the number of people of all genres, regardless of age or gender, so that they can enjoy physical activity.

EN MER SPORTS clothing is a functional, practical and fashionable training wear brand that can support such people.

With the concept of “organic and comfortable”, we will deliver clothing that can push the backs of everyone who works hard, so please look forward to it!

  • Kai Asakura Profile

Mixed martial arts.
Debuted as a professional fighter in 2012.

In 2013, participated in THE OUTSIDER and became a champion.
He participated in RIZIN in 2017 and won the bantamweight championship in 2020.

Started activities as Youtuber in 2019. The channel “KAI Channel” that he manages boasts about 1.06 million registered users. (As of March 15, 2022)

YouTube channel “KAI Channel / Kai Asakura”:
YouTube channel “heartwarming channel”:

Instagram @kai_asakura_:

■ Cloud manufacturing platform “Any Factory”

AnyFactory is a cloud manufacturing platform that allows anyone to easily order what they want to make by searching for the best supplier. We cooperate with more than 200 production factories in Asian countries, and match the most suitable factory according to the product you want to make.

■ “AnyShop”, an overall support service for EC site construction and sales

Meet your needs to continuously grow your EC business and D2C development, such as building and operating your own EC site using Shopify, operating an EC mall including cross-border development, attracting customers to maximize sales, and designing marketing plans such as CRM. We provide solutions.

■ Logistics management platform “AnyLogi”

AnyLogi is a logistics management platform that enables integrated management of product management, payment confirmation, warehousing, storage, shipping, and delivery by networking domestic and overseas EC carts and logistics partners. We support the EC development of all individuals and corporations flexibly and diversified by providing functions centered on the three points of ordering, inventory, and delivery.

■ Chat commerce platform “AnyChat”

AnyChat is a chat commerce platform that provides a real-time chat customer service experience and customer support functions. In addition to distribution triggered by purchasing and product shipping in collaboration with EC sites, we maximize customer experience value by collecting, analyzing, and utilizing data related to purchasing.

■ About Any Mind Group

Founded in Singapore in 2016, technology that provides software and services that provide one-stop support for production, EC construction, marketing, and logistics for individuals such as influencers and creators, media and brand companies at 17 bases in 13 markets around the world. It is a company. So far, we have raised a total of US $ 62.3 million (about 6.86 billion yen) from LINE Corporation, Future Creation Fund, VGI, JAFCO Asia, Japan Post Capital, etc.

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