The outline of “Metaverse Fashion Week”, the world’s largest fashion festival in Metaverse, has been released.Official participation of “Meta Tokyo”, a cultural city in Metaverse from Japan | Press release of Asobisystem Co., Ltd.

MetaTokyo features AMIAYA, a twins unit that is attracting worldwide attention as a fashion icon representing TOKYO, belonging to Asobisystem Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yusuke Nakagawa, hereinafter Asobisystem). We will advance into the digital fashion field by working in conjunction with the “AMIAYA x STREET x MetaTokyo” photo exhibition being held in Tokyo and developing fashion for wearable = avatars. * Details will be announced at a later date

  • Overview of Metaverse Fashion Week (MVFW)

* The following is translated and quoted with permission from the Decentraland Foundation.
The world’s largest “fully digital” fashion week to be held on the Metaverse platform “Decentraland” from March 24th to 27th, 2022. Established fashion and accessories for digital wearable avatars, Decentraland invites some of the world’s most famous fashion figures to host runway shows, fashion experiences, pop-up shops and after-party for four days. To do.

■ Main activities
● Houses, brands, designers and fashion enthusiasts gather around multiple runways in Decentraland’s latest district, Luxury Fashion District, provided by UNXD and Vogue Arabia, to experience the hottest and most iconic brand’s Web3 debut. Tour will be held.
● London’s leading retailer, Selfridges, will open its Metaverse flagship store on March 23, marking the start of Fashion Week and offering an immersive experience with Paco Rabanne + Victor Vasarely.
● Dolce & Gabbana, Dundas, Etro and other world-renowned luxury brands, The Fabricant and other digital fashion brands, Kid Super and NFT superstar FEWO CiOUS, and other new designer shows that debut digital wear at MVFW will be held every day. The runway in the near future will be the center of MVFW. Also, the collaboration between The Vogu X Hype and Sophia the Robot will give us a glimpse into the future of AI fashion.
● Around the runway, there is a luxurious shopping area inspired by the architecture of Avenue Montaigne in Paris. A metaverse brand in collaboration with Tommy Hilfiger, Dolce & Gabbana, Elie Saab, Etro, Dundas, Jacob & Co., Franck Muller, Garrett Leight, Faith Connexion, Faith Tribe, Nicholas Kirkwood and White Rabbit NFT, Merts Otsamo and DressX, etc. / A shopping experience is provided.
● In addition, in the entire “Luxury Fashion District”, UNXD’s masterpiece of China’s representative couture Guo Pei will wrap up the senses of visitors, and Auroboros + UNXD will develop a unique fashion experience.

In addition, MVFW will be centered around Decentraland in a variety of ways, including immersive experiences, digital marketplaces, and other brand activities.

● NFT Marketplace Ralible co-sponsors the new designer area “Rarible Fresh Drip Zone”. Area for up-and-coming designers and digital designers such as Artisant, Fabeeo Breen, Artcade @ Fred Segal, limited NFT drop planned with Atari Hotels & Subnation, Fresh Couture, Girl Gang, Perry Ellis, Placebo, The Fabricant, Charli Cohen, etc. It has been. Leads to Dress-X, Auroboros, XR Couture and Tribute Brand, which already have buildings in Decentraland, are also available. In addition, Rarible will have its own store in collaboration with designers to be announced in the future.
● Cash Labs Art Gallery + Screening Room –Where Art Meets Fashion will hold an exhibition focusing on the relationship between fashion and art by famous artists, designers and up-and-coming talented artists. Artists such as Krista Kim x The Fabricant, Avavav, Antoni Tudisco, Operator, Jason Ebeyer, Alex Box will be attending. In collaboration with Show Studio, there will also be a dedicated cinema showing fashion-themed films such as Chanel and House of Lanvin. CashLabs will be hosting fashion talks by industry-leading celebrities, including the official opening of the event by Alexandre de Betak.
● Metaverse Fashion Week will also host a “notorious” after-show party that is synonymous with IRL (In Real Life) fashion week. Global brands such as Dolce & Gabbana (holding the opening night), Hogan + Exclusible, Faith Connexion and Faith Tribe + Blondish, as well as installations and performances by Imitation of Christ. Will host the after-party at Decentraland. Tribute Brand is a hot metaverse party with ICYKOF, with a special drop of Decentraland Wearable. NFT Market Precis Known Origin will be hosting an after-party on March 25th to showcase its bespoke digital fashion collection and livestream an all-night DJ set. In addition, there will be a #FashionFridays pre-party show on Twitter Spaces until the start of Metaverse Fashion Week. The full lineup of after parties will be announced in the future.


Luxury Fashion District runwayLuxury Fashion District runway

Luxury Fashion District pop-up shopLuxury Fashion District pop-up shop

Rarible StreetRarible Street

■ About Decentraland

Decentraland is a decentralized virtual social platform powered by the Ethereum blockchain. Within Decentraland’s platform, users can create, experience, and monetize content and applications. Decentraland is unique in that it is owned and controlled by the people who use this platform every day. Through Decentralized Autonomous Organization (DAO), users can submit proposals to and vote for owners of MANA (Decentraland’s currency) and LAND (Decentraland’s property).

■ About the Decentraland Foundation
Decentraland decentralization is supported by the Decentraland Foundation. The Foundation is a non-profit organization that owns intellectual property, reports on the activities and developments of third parties, and works with companies, contributors, players, users, and community members for the benefit of the platform.

* So far, translated and quoted with permission from Decentraland Foundation.


2021 as the world’s first project that connects NFT, which is expanding the distribution of new culture and entertainment globally, the blockchain that is its technological foundation, and the Web 3.0 movement that realizes a new way of society, culture, and cities. It was launched in the moon.
Through collaboration with Japan’s largest NFT art project “Generative masks” in November 2021 and street snap magazine “FRUiTS” that made Harajuku fashion known to the world in December, NFT is an open metaverse for various generations of Japanese culture. I received a great deal of feedback from both inside and outside Japan by sending it in combination with.
We have also formed a Discord community, aiming to promote interaction and collaboration within the community.

■ About Meta Tokyo Co., Ltd.
We will disseminate and commercialize the global metaverse, the excitement of NFT, Japanese culture, and entertainment to the world through initiatives with domestic and overseas IP, brand companies, local governments, etc. In the future, we will hold music / entertainment festivals, build live venues, collaborate with famous IPs, and develop digital fashion related businesses in the land of Metaverse owned by MetaTokyo.

Click here for inquiries regarding collaboration and the Metaverse business
Meta Tokyo Hub


  • AMIAYA Profile

Model, DJ, Creative Director
Twins unit. A fashion icon representing TOKYO who travels around the world with many faces as a model, DJ, and creative director of “jouetie”. He is active on the world stage, including fashion magazines, brand campaigns and advertisements, and front row fashion shows.
AMI Instagram:
AYA Instagram:

■ Asobisystem Co., Ltd.
“Creating culture rather than creating a boom. More“ asobi ”that should be transmitted in this era. ”
Culture production with artists who lead Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, we will develop a wide range of activities in Japan and overseas, including management of artists, models, actors, creators, planning and production of various events such as music festivals and fashion events, media management, store business, and inbound / outbound business.

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