Fashion

Participated in the world’s first virtual fashion week “Metaverse Fashion Week” held in Metaverse for the first time | CHARLES & KEITH JAPAN Press release of GK

At MVFW, participants can freely roam the digital ground as avatars and visit various pop-up booths in the venue. At the Charles & Keith booth, where the spring-like flower pattern is eye-catching, trends such as the square-shaped shoulder bag “Koa” and the platform lace-up sandals “Alex”, which are the key items of this season, are trending. Items are lined up. At the booth, avatars can try on “wearables” that can be used in the Metaverse, and watch the campaign video in the spring of 2022, so that you can experience just like a real store. You can also go directly to the official online store and actually purchase the same item that your avatar is wearing. Anyone who is a “Decentraland” user can participate in MVFW.

To commemorate the MVFW, the first 1000 avatars who came to the Charles & Keith booth in the Metaverse platform “Decentraland” will be presented with a wearable bag “Koa” and sandals “Alex”. Furthermore, in the real world, 5 people from those who took pictures of their avatars at the Charles & Keith booth and tagged and posted the official Charles & Keith Japan account (@charleskeith_jp) on Instagram or Twitter. We will give you a new bag for the spring of 2022.

Charles & Keith will consider using crypto as a daily payment mechanism in partnership with TripleA (www.triple-a.io), a crypto payment platform registered with FinCEN, licensed by the Singapore Monetary Authority. doing. Available coins include popular digital currencies such as Bitcoin, Ethereum and Tether USDT. We will continue to work on new attempts to enjoy fashion for the future, including digital fashion, which is expanding rapidly.

▼ Charles & Keith booth URL in Decentraland
https://play.decentraland.org/?island=I219n2&position=2%2C21&realm=dg.
* Released at 15:00 on the 24th of Japan time
* You can participate in the event only from desktop devices that meet certain specifications.

Charles & Keith Japan Instagram @charleskeith_jp
Decentraland Instagram @decentraland_foundation
Related hashtags #MetaCharlesKeith #MVFW #Decentraland

■ CHARLES & KEITH
CHARLES & KEITH is a global fashion brand founded by Charles Wong and Keith Wong in 1996. Currently, it has more than 674 stores in 34 countries, mainly in Asia, Europe, the Middle East and Africa, and is headquartered in Singapore. As a fashion source for stylish city dwellers, we develop eyewear and costume jewelry, centering on footwear and bags, and receive new products every week. Fashion-conscious needs to incorporate runway trends daily and casually, guided by four brand values: Experimental, Desirable, Curated, and Modern. Respond to. Please see https://charleskeith.jp/ for details.


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