Rakuten opens “Rakuten Fashion COSMETICS” to sell brand cosmetics in “Rakuten Fashion” | Rakuten Group Co., Ltd. press release

In “Rakuten Fashion COSMETICS”, 28 brand shops that develop directly managed cosmetics brands in department stores and commercial facilities will participate (Note 1), and will sell the products they handle and post content that introduces their appeal.

To commemorate the opening of “Rakuten Fashion COSMETICS”, we will hold a campaign “[Rakuten Fashion COSMETICS]Entry & Item Limited Points up to 10 times” from April 1st (Friday) for a limited time. During the period, if you make an entry and purchase a product from the target brand shop, the “Rakuten points” will be awarded up to 10 times. In addition, we also offer a privilege to distribute coupons (Note 2) to the first 2,000 people, where the total purchase amount of the target product is 1,500 yen (tax included) or more and the shipping fee is virtually free.

Rakuten will continue to expand the lineup and contents of products handled by “Rakuten Fashion” to provide users with a more enjoyable shopping experience.

(Note 1) As of March 2022. Participating brand shops will be gradually expanded.

(Note 2) Free shipping for purchases over 3,980 yen (tax included).


■ Overview of “Rakuten Fashion COSMETICS”
・ URL:
・ Opening date: March 28, 2022 (Monday)
・ Number of participating brand shops: 28 brands (as of March 2022)
・ Participating brand shops: “Celvoke”, “ETVOS”, “SNIDEL BEAUTY”, “WELEDA”, etc.
※Alphabetical order
・ Number of products: Approximately 1,700 items
* Participating brand shops and products handled will be gradually expanded.

Name:[Rakuten Fashion COSMETICS]Up to 10 times more points for entry and item only
Period: April 1st (Friday) 10:00 to April 28th (Thursday) 9:59
Contents: For shopping at brand shops participating in “Rakuten Fashion COSMETICS”, “Rakuten points” will be given up to 10 times, and the total shopping amount of the target products is 1,500 yen (tax included) or more, and the shipping fee will be charged. We will distribute coupons that will be virtually free to the first 2,000 people.
* “Rakuten points” will be given to the purchase price excluding tax.
* Breakdown of up to 10 times: Normal points 1 time, campaign privilege points + 8.5 times, use of “Rakuten Fashion” app (for “SPU (Super Point Up Program)”) + 0.5 times
* Please check the campaign summary page for details on the rules.

[About “Rakuten Fashion”]


“Rakuten Fashion” is a fashion mail order site where popular fashion brand shops participate. In October 2020, “Rakuten Fashion LUXURY” was opened on the site, and in November of the same year, “DESIGNERS & INTERNATIONAL” was opened to disseminate the products of luxury brands and designer brands and their attractiveness. At the time of product purchase, Rakuten Group’s point program “Rakuten Points” can be accumulated or used for payment. We also offer a dedicated smartphone app.

iOS version app: (Recommended operating environment: iOS 11 or above)
* IOS is a trademark or registered trademark of Cisco in the United States and other countries, and iOS is used under license.
Android ™ version app:
(Recommended operating environment: Android OS 5.0 or higher)
* Android ™ is a trademark of Google LLC.

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