Fashion

In addition to the joint pop-up, THAT’S FASHION WEEKEND will hold an exhibition to showcase 70 upcycling works by university students. Collaboration with world-famous musician the weeknd has also been realized! | Press release of Banksy Co., Ltd.

Main visualMain visual

■ “THAT’S FASHION WEEKEND SPRING EXHIBITION 2022” Event Overview

[UPCL CLE WORKS BY UNIVERSITY STUDENTS]
University students who study fashion using products provided by popular brands as work production materials are upcycling.
Works produced by 79 students from 31 universities will be exhibited and sold.


Aoyama Gakuin University / Atomi Gakuen University / Otsuma Women’s University / Gakuin University / Kyoritsu Women’s University / Kyoritsu Women’s Junior College / Keio University / Industrial Efficiency University / Shibaura Institute of Technology / Showa Women’s University / Women’s Art University / Sugino Fashion University / Seijo University / Narujo Gakuen University / Sacred Heart Women’s University / Specialized University / Chuo University / Tsuda Juku University / Teikyo University / Teikyo Heisei University / Tokyo University / Tokyo Foreign Language University / Toyo University / Metropolitan University / Japan University / Japan Women’s University / Bunka Gakuen University / Hosei University / Meikai University / Meiji Gakuin University / Yokohama National University

Student work exhibition imageStudent work exhibition image

[FASHION BRAND POP UP STORE]

Held a joint pop-up of popular brands

ESSEN .LAUTREAMONT / cLa’m / hitoiki / Petit & Grande / WAWW and more


▪︎cLa’m
cLa’m is a fashion brand that puts Ami Komuro’s personality, which is not naturally decorated in a natural way, into all the clothes, so that those who pick it up can be themselves as they are.

[SPECIAL COLLABORATION with the weeknd]

“Sacrifice” from the weeknd’s latest album “Dawn FM” has been selected as the official theme song for THAT’S FASHION WEEKEND!
The first collaboration will be the weeknd booth at the venue. It will also be expanded to the window display on the first floor of the venue.

Window display imageWindow display image

▪︎ the weeknd profile
A singer-songwriter from Canada. She made her major debut in 2012.
“Blinding Lights” released in 2019 became a big hit worldwide, and it became a big topic such as dance becoming popular on TikTok in Japan.
Starting with the performance at the 55th NFL Super Bowl in 2021, the single “Blinding Lights” ranked in the TOP 10 for 52 weeks in total on the US billboard “Hot 100” on March 13, and the billboard. Achieved the first feat in chart history.
Also, from the album “After Hours”, three singles won the first place on the US Billboard song chart “Hot 100” for three consecutive years, becoming the second artist in history to achieve this feat.

the weekndthe weeknd

[THAT’S FASHION WEEKEND Creative Team]

Naoki Yamada Naoki Yamada
Stylist / producer
Born in 1981, from Tokyo.
Independent as a stylist since 2010. He works on a wide range of commercials such as Google and TOYOTA, as well as MVs for Hikaru Utada and FUNKEY MONKEY BABYS. Also, from 2019, he will preside over the video production team “New Year” that advocates Low Cal & Local. He conducts production activities with an emphasis on ties with regional cultures throughout Japan.
In charge of creative supervision in this exhibition.

Yusuke Sugimori Yusuke Sugimori
art director
Born in 1982, from Hyogo prefecture.
Graduated from Musashino Art University. After working at a design office, he also serves as RESTIR Art Director / Digital Media Director. After he left the company, he founded apart-apart inc. He is in charge of branding and design in various fields from LEXUS, SHISEIDO to three-star restaurants as well as high fashion.
In charge of the main visual design for this exhibition.

Takayuki Mitsuizumi
Art designer
Born in 1975.
Producing props from 1994 Stage production Since 2001, he has been a set designer assistant. He was involved in art production such as MV and CM, and established STARBOY Inc. in 19 years. Currently, he is engaged in a wide range of activities centered on fashion, music videos, advertising, etc.
In charge of the show window and student exhibition space in this exhibition.

■ Event details
Date and time: April 5th (Tuesday) to April 18th (Monday) 11:00 to 19:00
Venue: Estnation Central 3rd floor
Address: 2-3-6 Ginza, Chuo-ku, Tokyo Ginza Namiki-dori Building 3rd floor
Admission: Free
* Open from 11:00 to 17:00 on April 5th (Tuesday) and April 18th (Monday).
Official site: http://thatsfashionweekend.com/exhibition

■ Overview of the opening event for the media
Date and time: April 5th, 17: 00-19: 00
Venue: Estnation Central 3rd floor
[Event program]
Part 1: Gen Z’s Sustainable Fashion
Speakers: Kaname Murakami / WWD JAPAN Editor-in-Chief, Yui Nagase / Keio University, Hiyori Iwase / Keio University, Ayaka Sakai / Bunka Gakuen University, Tamari Shinoda / Sugino Fashion College

Part 2: Fashion and SDGs
Speakers: Kanna Fujii / Estnation Women’s Director, Naoko Inoue / Deputy Editor-in-Chief Sotokoto

Part 3: Fashion and music
Speakers: To be determined / Universal Music, MC: Mitsuru Kanno / Representative of THAT’S FASHION WEEKEND

Part 4: Why did you launch a fashion brand?
Speakers: Ami Komuro, MC: Mitsuru Kanno / Representative of THAT’S FASHION WEEKEND


An award ceremony is held in which a corporate award is given to the work of university students.
The “Tokyu Plaza Award,” “Mynavi Student Window Award,” “Estonation Award,” “Sotokoto Award,” and “THAT’S FASHION WEEKEND Award” will be awarded.

■ Operating organization
Organizer: THAT’S FASHION WEEKEND Executive Committee
PARTNER: ESTNATION / Tokyu Plaza / Mynavi Student Counter / Sotokoto / Friendship
Secretariat: Banksy Co., Ltd.


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