The 4th TOMMY HILFIGER FASHION FRONTIER CHALLENGE Recruiting Social Entrepreneurs to Accelerate Inclusiveness in Fashion

Seeking Social Entrepreneurs to Accelerate Inclusiveness in Fashion

3rd Annual Fashion Frontier Challenge Tommy Hilfiger3rd Annual Fashion Frontier Challenge Tommy Hilfiger

The program invites social entrepreneurs from historically underrepresented communities to share their innovative ideas and provide opportunities for funding and mentorship.

Tommy Hilfiger is pleased to announce the opening of submissions for the 4th Annual Tommy Hilfiger Fashion Frontier Challenge. This global program reflects Tommy Hilfiger’s sustainability vision of “Waste Nothing and Welcome All” and will continue to grow to create a more inclusive future for fashion. It encourages and supports new voices of social entrepreneurs who are able to go forward and form creative innovations.

In keeping with Tommy Hilfiger’s commitment to inclusion, diversity, fairness and equal opportunity, this year’s competition attracted entries from historically underrepresented communities, including racial minorities, people with disabilities and women. Especially highly recommended. Please apply from the link below by April 29, 2022. (English site)

“The Tommy Hilfiger Fashion Frontier Challenge aims to bring together entrepreneurs from different fields, invest their knowledge and resources, and bring out their innovative and unique strengths,” said Tommy Hilfiger. “As an entrepreneur myself, I have always wanted to create a global lifestyle brand that is inclusive – this philosophy lives on through this challenge. I truly believe that we can bring about some long-term change.”

The following prizes will be awarded to support the winner’s business idea.
– A total of €200,000 (approximately ¥27.1 million) will be awarded to two winners
– 15,000 euros (approximately 2 million yen) will be awarded as an additional prize if selected in the “Audience Favorite Vote”
– One year of mentorship from Tommy Hilfiger’s in-house global experts
– INSEAD’s one-year mentorship and course

Tommy Hilfiger is inviting brand fans to participate as digital judges in the first phase of this challenge. A digital jury will assist Tommy Hilfiger in narrowing down the entries to the Top 50. If you are interested, please apply from the link below by April 20, 2022. (English site)

After the top 50 teams have been selected, the finalists will be narrowed down to 6 teams through internal selection. Each finalist will further refine their business plan with the support of Tommy Hilfiger representatives and outside experts for the final event. Trained by experienced pitch coaches, each finalist will present their concept to judges and Tommy Hilfiger employees at the final event of the Global Tommy Hilfiger Fashion Frontier Challenge in early 2023.

Martijn Hagmann, CEO of Tommy Hilfiger Global and PVH Europe, said: “Tommy Hilfiger wants to work with our communities to drive innovation, inclusion and diversity to drive long-term change.” I’m here. “As we kick off the 4th Annual Tommy Hilfiger Fashion Frontier Challenge, we are really excited to see what ideas will emerge to support the community and shape the future of fashion.”

Since its launch in 2018, the Tommy Hilfiger Fashion Frontier Challenge has invested €550,000 to help global entrepreneurs bring their innovative ideas to life and bring about real change in their communities. has been awarded. Third prize winners include Dutch platform Lalaland, which uses artificial intelligence to generate customized, inclusive models of different races and body types, and recycled car tires from Sub-Saharan Africa. UZURI K&Y, a Rwandan eco-friendly shoe brand that employs local young people, has been selected. ‘Clothes to Good’, a South African-based social enterprise that creates microbusiness opportunities and jobs for people with disabilities through textile recycling, also won the ‘Audience Favorite Vote’ vote. For more information on Tommy Hilfiger’s sustainability journey with PVH’s Forward Fashion strategy, please visit the link below. (Japanese site)

For more information on the Tommy Hilfiger Fashion Frontier Challenge and how to enter, please see below. (English site)

#TommyHilfiger @TommyHilfiger

[Contact]Tommy △ Hilfiger △ Customer Service

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