■ “THAT’S FASHION WEEKEND SPRING EXHIBITION 2022” Launch Event Report[Sustainable fashion that Generation Z thinks]
The event starts with a talk show by Editor-in-Chief Kaname Murakami of WWD JAPAN and four university students (Yui Nagase / Keio University, Hiyori Iwase / Keio University, Ayaka Sakai / Bunka Gakuen University, Tamari Shinoda / Sugino Fashion College). The students reported that SDGs are becoming more commonplace, such as “Awareness of SDGs is commonplace in our generation” and “It is also an issue for classes.” He also said that when he buys clothes, he is conscious of “consideration for nature,” “working environment,” and “sustainability.”
Finally, Editor-in-Chief Murakami talked about the current situation where major fashion makers, who are said to be burdened with the environment, are more concerned about environmental issues, and it became a place for students to make new discoveries.
[Fashion and SDGs]
In the second part, Kanna Fujii, women’s director and Naoko Inoue, deputy editor-in-chief of Sotokoto, talked about “fashion and SDGs” from the Estnation provided at the exhibition. Mr. Fujii introduced the reuse and recycling of plastics that Estnation is working on. A good relationship between fashion and SDGs by continuing trial and error toward the realization of a circular economy through alliances between a wide variety of companies, and by sharing efforts throughout the industry in the future. The goal was to increase the number of people.
[Fashion and music]
In the third part, Masaya Iguchi, executive officer of Universal Music Japan, took the stage at the talk show to commemorate the collaboration with The Weeknd. Regarding Universal Music, the world’s largest music company, he gave his views on the background of the collaboration between THAT’S FASHION WEEKEND and The Weeknd, and the relationship between music and fashion. Mr. Iguchi, who has done a lot of gimmicks in Japan such as Lady Gaga and Billie Eilish. The venue was showing excitement on a theme that I couldn’t usually hear.
[Why launched a fashion brand]
In the 4th part, Ami Komuro, the director of fashion brand “cLa’m”, appears.
Explains the reasons for appearing in the media from the beginning, the reasons for starting a fashion brand, and the thoughts that can be put into the brand. The students seemed to be inspired by Mr. Komuro, who works only on what he likes, such as models, fashion brands, and cosmetics brands, and leads a lifestyle that everyone longs for.
[Upcycling Award Ceremony]
A project in which university students who study fashion using popular brand products as work production materials upcycle and display and sell. 79 students from 31 schools participated.
Corporate awards from five event partner companies were awarded for the works of university students.
・ Corporate award winner
“Tokyu Plaza Shibuya Award” Bunka Gakuen University Maya Nishimura
“Mynavi Student Window Award” Bunka Gakuen University Mr. Koto Nakamura
“Sotokoto Award” Sugino Fashion College Anna Naganuma
“Estonation Award” Keio University Yui Nagase
“THAT’S FASHION WEEKEND Award” Bunka Gakuen University Drops Tsuruta
■ “THAT’S FASHION WEEKEND SPRING EXHIBITION 2022” Event Overview
[UPCY CLE WORKS BY UNIVERSITY STUDENTS]
Upcycling is an upcycling for students who learn fashion by using the products provided by human brands as work production materials. Works produced by 79 students from 31 schools will be exhibited and sold.
Seijo Gakuen University / Atsushi Gakuen University / Large Wife University / Gakuen University / Co-educational University / Co-educational University / Keio University / Industrial Efficiency University / Industrial Efficiency University Business University / Showa University University / University Art University / Sugino Fashion University / Seijo University / Seijo Gakuen University / Seijo Gakuen University / Specialized College / Chuo University / Tsudaijuku University / Teikyo University / Teikyo Heisei University / Tokyo University / Tokyo Foreign Language University / Oriental University / Tokyo University / Japan University / Japan University University / Seijo Gakuen University / Hosei University / Meikai University / Meiji Gakuen University / Yokohama National University
[FASHION BRAND POP UP STORE]
Held a joint pop-up of human brands
ESSEN .LAUTREAMONT ／ cLaʼm ／ hitoiki ／ Petit & Grande ／ WAWW and more
cLaʼm puts the personality of Komuro Yasumi, who does not decorate naturally with the body, into all the clothes, and the person who took it by himself is the natural body as it is. It is a fashion brand for you.
[SPECIAL COLLABORATION with The Weeknd]
“Sacrifice” from The Weeknd’s latest album “Dawn FM” has been selected as the official theme song for THAT’S FASHION WEEKEND!
The first collaboration will be the Weeknd booth at the venue. Furthermore, a window display using neon tubes is installed on the first floor of the venue.
▪ The Weeknd Profile
A singer-songwriter from Canada.
In 2010, he uploaded a demo sound source to YouTube and started his career. In 2011, when he released three free mixtapes “House of Balloons”, “Thirdsday”, and “Echoes of Silence”, he was selected as the best album of the year by the music media “Pitchfork”, and a remarkable young man. Became one of the artists. Major debut in 2012. His compilation album “Trilogy” recorded the 4th place on the whole chart (The Billboard 200) for the first time, and his 1st album “Kiss Land” (2013) recorded the 2nd place for the first appearance. In 2014, he participated in Ariana Grande’s single “Love Me Harder” and became famous. After that, her single “Can’t Feel My Face” (2015) became her first all-around No. 1 single (three weeks in a row), and the following “The Hills” also kept the number one position for six weeks in a row. .. Her 2nd album “Beauty Behind the Madness” won the 1st place in the US and made a complete break. Released the 3rd album “Star Boy” in 2016. In 2018, he made a surprise release of the EP “My Deer Melancholia,” and won first place in the whole world. In December of the same year, he performed the long-awaited first performance in Japan and co-starred with Kenshi Yonezu. The 4th album “After Hours” was released in March 2020, and it became a big hit that recorded the number one in the United States for four consecutive weeks. Also, the spectacular performance at the 55th NFL Super Bowl Halftime Show held in Tampa, Florida, USA on February 7, 2021 became a hot topic.
In the US Billboard “Hot 100” dated March 13, 2021, the blockbuster single “Blinding Lights” ranked in the TOP 10 for a total of 52 weeks, and in the history of the chart that started on August 4, 1958. So, it was the first song to be ranked in the top 10 for a year, and it was the first feat in the history of the Billboard chart. Furthermore, from the album “After Hours”, three singles won the first place on the US Billboard song chart “Hot 100” for three consecutive years, becoming the second artist in history to achieve this feat.
He won the International Male Solo Artis category at the 2021 Brit Awards, was nominated for a maximum of 16 categories at the Billboard Music Awards, and won 10 categories.
Then, in January 2022, he released his fifth album “Dawn FM” for the first time in about two years.
■ Event details
Day: April 5th (Sunday) to April 18th (Sunday) 11: 00-19: 00
Venue: Estnation Central 3rd floor
Address: 2-3-6 Ginza, Chuo-ku, Tokyo Ginza Namidai Dori Building 3rd floor
Entrance fee: Free
* Open until 17:00 on April 18th (Monday).
Official site: http://thatsfashionweekend.com/exhibition
■ Operating organization
Organizer: THATʼS FASHION WEEKEND Executive Committee
PARTNER: ESTNATION / Tokyu Plaza / Mynavi Student Window / Sotokoto / Friendship
Secretariat: Banksy Co., Ltd.