DEA Business Strategy Presentation Held! Announced GameFi Platform Business Strategy Against the Background of Web3.0 Market Expansion | Press Release of Digital Entertainment Asset Pte. Ltd.

(Left: Founder & Co-CEO Kozo Yamada, Center; Member of the House of Representatives Takashi Yamashita, Right: COO Shinya Kiryu)(Left: Founder & Co-CEO Kozo Yamada, Center; Member of the House of Representatives Takashi Yamashita, Right: COO Shinya Kiryu)

Digital Entertainment Asset Pte. Ltd. (DEA), which develops the GameFi platform business globally based in Singapore, will hold a “Business Strategy Presentation” on Wednesday, April 27, regarding the full-scale development of this business in the Japanese market. It was held from 13:00 to 14:15, so I would like to report on the situation.

DEA was established in Singapore in August 2018 under the mission of “delivering new Web3 entertainment that everyone has never experienced to the world!” And leads the world in the “GameFi” domain where games and fintech are fused. We operate the NFT game platform “PlayMining”. This time, we held the first business strategy presentation for the domestic media in order to get the business into full swing in Japan.

At the business strategy presentation, we explained (1) “Implementation of crypto assets called DEAPcoin (commonly known as DEP)” (2) “Operation of NFT marketplace and NFT sales” (3) “NFT game”, which are the pillars of business development in Japan. As the latest trends of to Earn, we introduced the video of “JobTribes” where you can experience the actual game and the video message of the users of the scalar ship system, which is attracting attention as a means of creating new jobs.

In addition, as a special guest, we received a message from Mr. Takashi Tadashi, a member of the House of Representatives, and Mr. Satoshi Amura, a director of the NPO Lawyer Supporters Association, who agreed with the purpose of our business.

[Event day]

Naoto Yoshida, DEA Founder & CEO, announced the background of DEA’s establishment and our business vision to provide new entertainment utilizing Web3.0 (video message).

Naoto Yoshida, DEA Founder & CEONaoto Yoshida, DEA Founder & CEO

Next, Mr. Takashi, a member of the House of Representatives, spoke about Japan’s growth strategy, the key to new capitalism is Web3.0, and expectations for Japanese companies, including our company.

  • [Part 1]DEA’s company / business introduction

Kozo Koji (Founder & Co-CEO) Shinya Kirisa (COO) gave a presentation on our company profile, NFT business and its purpose.

From Yamada, our business objectives are to create a sustainable system by integrating Web3.0 entertainment, games and fintech that everyone has never experienced, and to position the current GameFi market as “GameFi 1.0”. As we entered the world of “GameFi 2.0” in the future, we announced a message that we would like to take the lead.

Founder & Co-CEO Kozo TadashiFounder & Co-CEO Kozo Tadashi

In addition, a video introduces the voice of a Filipino user who was saved by the employment created by NFT. He expressed his desire to give users the feeling that “playing games can save the world.” Next, Kiryu explained about the project members, achievements, and changes in business performance.

  • [Part 2]DEA’s business development in Japan

Hiroshi Tsuruoka (General Manager of PlayMining Division) gave a presentation on the three business introductions of “PlayMining (https://playmining.com/?rid=DfhwcbTG)” and future business expansion strategies.

Tsuruoka explained that our company is roughly divided into three businesses: crypto assets, NFT marketplace, and NFT games, and the platform that provides all three in a bundle is “PlayMining”. rice field. (Details are as follows)

[DEAP coin (commonly known as DEP)]DEP is a unique token (cryptocurrency asset) used to purchase NFTs on “PlayMining”. On January 26, 2022, it will be available on the Japanese cryptocurrency exchange BITPOINT, and Japanese users will also be able to use it. DEP trading is now possible. As soon as the DEP deposit function to BITPOINT is implemented, we will make a full-scale appeal to Japanese users and expand the number of DEP users.

[Operation of NFT marketplace and sales of NFT]The original NFT marketplace “PlayMining NFT (https://daa.playmining.com/?rid=qtvurtkA)” sells NFT works by top Japanese creators and is attracting worldwide attention. With the listing of DEP on the domestic exchange, NFT collaborations with famous Japanese IPs have been realized in quick succession.
Specifically, in May, we will collaborate with famous manga artist Ami Shibata’s “Nangoku Shonen Papuwa-kun” and “Jibaku-kun”, and in June, we will collaborate with Ume-sensei’s “Giga Tokyo Toy Box”.

[Providing NFT games]“PlayMining” offers various game titles as a GameFi platform. These are all “Play to Earn games”, allowing users to earn crypto assets DEP while enjoying the gameplay.
In addition to “JobTribes (https://jobtribes.playmining.com/?rid=RpEoSP6H)”, a profession-themed NFT card battle game that will be the first in “PlayMining”, the multitasking cooking game “Cookin” will be held this year. 3 new titles such as “Burger (https://www.cookinburger.com/?rid=KOLo2ubM)” and “Graffiti Racer (https://graffitiracer.playmining.com/?rid=Rxkv8tt4)” In 2023, we will add 10 more titles and aim to become the No. 1 NFT game platform in Japan.

In addition, as a new business, we started our original metaverse business “PlayMining Verse (https://kamuiverse.com/)” from this spring. This project will be a project in which creators and users will develop and evolve content together, and we plan to create various content such as manga and games from this project.
The first content will be “Fujiwara Kamui Verse” by Dr. Kamui Fujiwara of “Dragon Quest Retsuden Lot’s Crest”.

[About future business expansion]Based on the idea that no Japanese company has established an entertainment business in the Web3 market, DEA has added “multi-chain support” in addition to “enhancement of NFT game titles” and “expansion of the number of DEP holders in Japan”. We will strongly promote it.

  • [Part 3]Latest trends and concrete examples of Play to Earn

Nobuyoshi Kono (Director of Ecosystem Promotion Department), Motoko Tera (International Marketing Director), Miho Nishimura (Customer Support of Ecosystem Promotion Department) gave presentations on the latest trends and specific examples of Play to Earn. ..

Ono introduces the actual situation of acquiring cryptocurrency assets in the game, using our first NFT game “JobTribes” as an example. In addition, Terada explained the scholarship system (lending and borrowing of NFT) for people who do not have NFT, and introduced examples of users who are actually using this system.
In addition, Nishimura introduced the efforts with the NPO High School Graduation Support Association as an example of how this scholarship system contributes to sustainable social and economic activities.


From the left of the photo, Nobuyoshi Ono, Motoko Tera, Shinya Kiryu, Kozo Osamu, Miho Nishimura, Hiroshi TsuruokaFrom the left of the photo, Nobuyoshi Ono, Motoko Tera, Shinya Kiryu, Kozo Osamu, Miho Nishimura, Hiroshi Tsuruoka

Lastly, Mr. Satoshi Amura, Director of the NPO Law Graduate Support Association, explained about our partnership with our company.
Mr. Takemura talked about how difficult the working environment for children is, and received a message that the experience of earning money by playing a favorite game would be a valuable success experience for children. rice field.

Mr. Satoshi Amura, Director of NPO Law Graduate Support AssociationMr. Satoshi Amura, Director of NPO Law Graduate Support Association

Many media people visited us on the day, and the recital was a great success.

You can watch the DEA Business Strategy Presentation on the official YouTube channel “PlayMiningTV”.

* Starts around 29 minutes.

Digital Entertainment Asset Pte. Ltd. | https://dea.sg/jp/
DEA, which handles the GameFi platform business, is a company established in Singapore in August 2018. We are developing the NFT card battle game “JobTribes” and the NFT marketplace “PlayMining NFT”. Utilizing blockchain technology, we aim to realize a world where “enjoyment turns into value”.

Representative: Naoto Yoshida Kozo Yamada
Location: 7 Straits View, Marina One East Tower, # 05-01, Singapore 018936
Established: August 2018
Business description: GameFi platform business

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