-Collaboration with “PARDICOLOR”, a community that works on environmental protection through art, and renewed creativity as part of program expansion-
Marriott International (Headquarters: Maryland, USA, CEO: Anthony Capuano, President: Stephanie Linarts) is an experiential program “Good Travel with Marriott Bonvoy” that delivers meaningful travel in the Asia-Pacific region. Will be expanded from May 11, 2022 (Wednesday). The program will be rolled out at our approximately 100 hotels in the Asia Pacific region and will provide guests with the opportunity to experience the community and the environment during their stay.
With more hotels and resorts offering the Good Travel with Marriott Bonvoy program, Marriott International will promote cultural understanding, proactive and sustainable change, and provide a richer, broader and more meaningful experience. .. In addition, “Good Travel with Marriott Bonvoy” has renewed its creativity in cooperation with “PARDICOLOR”, a community that works on environmental protection through art, led by the nature conservation organization Wildlife Asia, as part of the expansion of the program.
According to the 2022 American Express Travel Global Travel Trend Report (https://www.americanexpress.com/en-us/travel/discover/get-inspired/global-travel-trends), tourism objectives and Awareness of the value that can be obtained has changed significantly. Many travelers place more importance on promoting understanding of their destinations and the positive impacts associated with them, such as experiencing local culture, revitalizing local communities, and protecting the natural environment. Therefore, “Good Travel with Marriott Bonvoy” offers a special experience focusing on the following three axes.
Environmental protection: Supporting the recovery of the natural environment damaged by environmental destruction, pollution and climate change
Community activities: Supporting the community through cultural education and volunteer activities
Marine Conservation: Supporting the restoration and protection of marine ecosystems and species
Mangrove tree planting activities for the purpose of wetland restoration in Lankawi Forest, temple conservation activities to repair exterior damage caused by sandstorms in India, fish cultivation and water quality improvement activities in Qiantang Lake, China, etc. We offer a wide range of experiences aimed at contributing to society. Local experts and NGOs will attend and support travelers in promoting understanding of local culture.
Also, as part of the collaboration with PARDICOLOR, artist Joséphine Billeter created travel art under the concept of spending vacations while contributing to society. PARDICOLOR is a community that works to protect the environment through art that supports local artists to raise awareness of the environment and society throughout Southeast Asia, providing guests with the opportunity to make a positive impact on society while traveling. It is in line with the goal of “Good Travel with Marriott Bonvoy”.
Creatively designed travel art (illustration) follows the three axes of the program (environmental conservation, community activities, marine protection), digital displays installed at the hotel concierge and front desk, and guests experiencing the program. Welcome emails to everyone and digital postcards for download, which can be found at some participating hotels.
This program expansion follows Marriott International’s pilot program last year at 15 hotels in the Asia-Pacific region, where it will contribute to society in the communities in which it operates. It is a reconfirmation of our efforts. “Good Travel with Marriott Bonvoy” is guided by our platform for sustainability and social impact, “Serve 360: Social Contribution from All Angles”.
For more information about the program, please visit https://marriottbonvoyasia.com/goodtravel (English only).
Comment from Bert Buring, Chief Sales and Marketing Officer, Marriott International Asia Pacific
“We are very pleased to be able to expand’Good Travel with Marriott Bonvoy’and increase the number of ways travelers can connect with the community at a deeper level. We are looking for a different and more meaningful form of travel. With the expansion of this program, guests can change their travel from a pure leisure experience to one that can have a positive impact on their destination. It can be enhanced. “
“Details of the program of 3 hotels in Japan participating in” Good Travel with Marriott Bonvoy “”
-Sheraton Grande Tokyo Bay Hotel / Chiba, Japan
“Sheraton Plogging Experience with On”: With the cooperation of shoe brand On Japan, this is an activity program where you can experience the remarkable fitness “plogging” that combines running and garbage picking. You can also enjoy learning about “plogging” and the ecosystem by scanning the QR code in the guidebook distributed at the hotel.
–The Ritz-Carlton Kyoto / Kyoto, Japan
“Morning Service” experience at Zuiho-in: A place where local people can gather and provide peace of mind and relaxation, the temple has played a key role in the local community for 600 years in Kyoto. .. In the “Morning Otome” experience at Zuiho-in in Kita-ku, Kyoto, the monks participate in the Buddhist chant, meditation, and temple cleaning that the monks perform on a daily basis every morning, and then the monks have matcha tea in the tea room. Behave. Part of the participation fee will be donated to Zuihoin and used to preserve the temple.
“Coral planting”: In recent years, the marine environment around Okinawa has deteriorated, and coral has been bleaching and dying for many years. “Coral Planting” provides an opportunity to learn how to plant coral seeds and how to repair coral reefs. After the lecture on coral ecology, you can actually experience planting coral seeds in the lagoon. After the workshop, we will send you the latest news by e-mail with a photo of the coral you planted.
* Please contact each hotel for details on the program.
About Marriott International
Marriott International (NASDAQ: MAR, Headquarters: Bethesda, Maryland, USA) is a hospitality company with approximately 8,000 accommodations in 30 brands in 139 countries and territories. We operate and franchise hotels and resort ownership programs around the world. We offer Marriott Bonvoy, an award-winning travel program. For more information, please visit https://www.marriott.co.jp/default.mi. For the latest corporate news, please visit https://news.marriott.com/. Information is also posted on Twitter and Instagram via Facebook and the account name @MarriottIntl.
About Marriott Bonvoy
Marriott Bonvoy offers 30 brands for all types of travel in its portfolio, offering well-established hospitality at some of the world’s most memorable destinations. Members can earn points by staying at hotels and resorts, including all-inclusive resorts and premium home rentals, and paying daily with affiliated credit cards. You can also redeem your points for future accommodation, experiences such as Marriott Bonvoy Moments, and the purchase of quality products at the Marriott Bonvoy boutique through our partners. For more information about Marriott Bonvoy and free membership registration, please visit https://www.marriott.co.jp/loyalty.mi.
To details of corporate press release (2022 / 05 / 11-18: 48)