Many people came from the first day! “Japan Sports Week 2022” Proposing solutions based on the concept of “overcrowded” with stadium lockers and strategy boards | Pia Corporation press release

Pia Corporation(Headquarters: Shibuya-ku, Tokyo, President: Hiroshi Yanai) will be held at Tokyo Big Sight from May 11th (Wednesday) to 13th (Friday).Japan’s largest comprehensive exhibition for sports teams and athletes “Japan Sports Week 2022”ToAzusa Research Institute Co., Ltd. (AIR)Exhibited jointly with. At the boothIntroducing each solution proposed and introduced to each business partner league, team and club with the concept of “overcrowded”doing.

Pia has Japan’s largest ticket sales site “Ticket Pia”When,Azusa Sekkei, a new company of Azusa Sekkei that handles various arenas including the new national stadiumteethNever give up on the realization of “full”, “full” and “overcrowded”,Future sports business visionPropose Therefore, the booth that welcomes you is“Sports stadium locker room”I finished it in the image of.

Each locker room presents a solution for overcrowding. Also, in the center of the booth,Meeting (strategy meeting) board with the image of a stadiumIs set up as a workshop board, and you can use the whiteboard to output assignments like a meeting held by a team before or during a match.

and,The staff wear the original uniform of “PIA & AIR (Azusa Research Institute)” with the image of “one team”... We welcome you cheerfully and cheerfully. If you have any concerns or concerns, such as “I want to regain the number of customers who were depressed by Korona-ka” or “I want to make more use of facilities and data”, please feel free to drop by.

  • “Japan Sports Week 2022” Pia x AIR

STAGE1 Creating a space that feels full! (Solving problems and achieving full capacity)

-Providing abundant data leading to a better space (facility)
[Pia]Data provision (PIA DMP)

-Step-by-step facility development that is always full
[AIR]Step-by-step facility development that is always full

STAGE2 Creating an experience that makes you want to go again! (Continuity of full capacity 365 days)
-Smooth management assistance from ticket sales promotion / sales to admission
[Pia]DSP advertising
Ticket sales-entrance (organizer site, dynamic pricing gate, etc.)

-Ingenuity of facilities to maximize the emotional experience of customers
[AIR]Ingenuity of facilities that maximize the emotional experience of customers (space where you can feel WOW, experience that can only be found there, etc.)
Variety seats and hospitality areas

STAGE3 Create a full capacity that exceeds the full capacity! (Beyond the full capacity) -Create full capacity both “outside” and “after” the box office

-Stadiums and arenas that are used on a daily basis
[AIR]Stadium arena as a town development that is used on a daily basis

  • Overview of “Japan Sports Week 2022”

Date and time: 2022/5/11 (Wednesday) -13 (Friday) 10: 00-17: 00
Venue: Tokyo Big Sight East Exhibition Hall 7 Hall (
3-11-1 Ariake, Koto-ku, Tokyo 135-0063
・ Get off at “International Exhibition Center” station on the Rinkai Line and walk for about 7 minutes.
・ Get off at Yurikamome “Tokyo Big Sight” station and walk for about 3 minutes
Digital admission ticket to the exhibition (invitation ticket)
――Please show the admission code at the bottom of the page below when you visit.

■ Confirmation of visit in advance
・ If you would like to visit us, please use the form below to complete the pre-questionnaire.
・ We will send you a guide email again to the customers who responded. At that time, we will send you a ticket purchase site to experience ticket authentication at the booth.

・ Please issue an invitation ticket for the Pia x AIR booth from the above ticket site in advance, and present the ticket to the staff when you come to the booth.
・ Please present and authenticate at the entrance gate terminal. We will send a report to the authenticated customer at a later date.

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