While “Uber Eats” is working with Rakuten Group to make it possible to use Rakuten ID and Rakuten Pay, “DiDi Food” has announced the end of service in Japan. The movement over food delivery and quick commerce is once again fierce, but which service will hold the key to future competition?
Uber Eats for deep collaboration with Rakuten Group
A food delivery service that has rapidly become popular due to Korona-ka. At one point, many foreign-affiliated companies entered the domestic market and competition intensified, but at the end of 2021, Germany’s Delivery Hero, which develops “foodpanda”, announced that it would withdraw from the Japanese market and announced “DoorDash”. DoorDash, which develops the US, has acquired Wolt Enterprises, which develops “Wolt” in Finland, and the reorganization has progressed rapidly.
On the other hand, there are movements to expand the range of services from food delivery to quick commerce, such as developing “Yahoo! Mart by ASKUL” that utilizes the infrastructure of the delivery hall under the umbrella of Z Holdings. There are a lot of big moves. And in April 2022, there were two major moves in this area.
One of them is the movement around the food delivery service “Uber Eats” developed by Uber Technologies Inc. of the United States. Uber Eats Japan, a Japanese subsidiary of Uber Technologies, held a recital on April 18, 2022, and announced cooperation with Rakuten Group, a major domestic e-commerce company.
Uber Eats Japan and Rakuten Group announced a partnership on April 18, 2022, which will allow “Rakuten ID” and “Rakuten Pay” to be used in “Uber Eats”. The photo is from a press conference on the service cooperation between the two companies held on the same day (photographed by the author).[画像のクリックで拡大表示]
With this collaboration, Uber Eats can now log in using Rakuten Group’s “Rakuten ID” and can also use “Rakuten Pay” for payment. Furthermore, it has become possible to use and accumulate “Rakuten points” by using Rakuten Pay. These measures have made it easier for Uber Eats to attract users who belong to the so-called “Rakuten economic zone,” which actively uses Rakuten Group services centered on points.
On the other hand, the Rakuten Group is currently focusing on the online supermarket business with Seiyu, a major supermarket, so it will not actively develop the field of quick commerce in-house, but will emphasize cooperation with other companies. Was showing. Therefore, this move has led Rakuten Group to fill the “hole” in the quick commerce field, which had been thinned out in collaboration with Uber Eats.
Moreover, the two companies are considering cooperation with other services such as “Uber”, which is being developed as a taxi dispatch service in Japan, and have also shown an attitude of seeking cooperation not only in Japan but also overseas. It seems that they are trying to build a closer relationship, not just a service collaboration.
The two companies have shown their stance of deepening cooperation in the future, such as considering cooperation in taxi dispatch “Uber” and “Rakuten Ichiba” sales. The photo is from the press conference on the service cooperation between Uber Eats Japan and Rakuten Group on April 18, 2022 (photographed by the author).[画像のクリックで拡大表示]