“Bandai Namco Entertainment 021 Fund” invests in Gaudiy Co., Ltd., which develops a fan economy business utilizing blockchain technology.

[Bandai Namco Entertainment Co., Ltd.]

Aiming to create new fan experiences such as “IP Metaverse”

BNE Entertainment Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yasuo Miyagawa) is a startup investment fund aimed at building an “IP (intellectual property such as characters) metaverse” and creating new entertainment. Stocks that develop fan economy (* 1) business utilizing blockchain technology to create new fan experiences such as “IP Metaverse” through “Bandai Namco Entertainment 021 Fund” Invested in the company Gaudiy.

Under the Bandai Namco Group Purpose “Fun for All into the Future”, our medium-term plan (April 2022 to March 2025) includes IP fans around the world, all partners, and group employees, centered on IP. We will always face society, aim to be a deep, wide and complex connection, and start developing a metaverse for each IP as a new mechanism to connect with fans.

Gaudiy Co., Ltd. has developed and provided “Gaudiy Fanlink (* 2)”, a fan platform in the Web3.0 era that maximizes the amount of heat of fans, and utilizes blockchain technology in the entertainment field. , We have the knowledge of community management including experience design that is close to the fans.

Through this investment, we will aim to create new fan experiences such as “IP Metaverse” while incorporating the company’s knowledge.

■ Overview of Gaudiy Co., Ltd.

Gaudiy logo Co., Ltd.
・ Main business: Fan economy business utilizing blockchain technology
・ Headquarters location: 1-64-8 Sasazuka, Shibuya-ku, Tokyo Daiwa Sasazuka Building 6th floor
・ Representative: Yuya Ishikawa, President and CEO
・ Company URL: https://hp.gaudiy.com/

■ Overview of “Bandai Namco Entertainment 021 Fund”

・ Main investment targets: Providing entertainment-related products and services that utilize technologies such as blockchain, VR / AR / xR, and AI in Japan and overseas, as well as start-up companies engaged in Metaverse and Web3.0-related businesses.
・ Investment target stage: Targets companies in a wide range of growth stages from pre-seed to late stage
・ Investment scale: Assuming an annual investment of about 1 billion yen (3 billion yen in 3 years)
・ Ticket size: tens of millions to 500 million yen
・ Official homepage: https://021fund.bn-ent.net/ (Japanese) ・ https://021fund.bn-ent.net/en/ (English)

BANDAI NAMCO Entertainment will continue to pursue smiles and happiness toward the future by delivering fun and excitement to people all over the world under the BANDAI NAMCO Group’s purpose “Fun for All into the Future”.

* 1: A new economic zone that correctly evaluates and returns the value created by activities such as support and creation by fans.
* 2: A fan platform in the Web3.0 era that maximizes fan heat by utilizing blockchain technologies such as NFT and DID (Dissociative ID). By providing a community system unique to IP (intellectual property such as characters), we will record and accumulate cross-sectional activity data of fans, and build an ecosystem in which the contribution and heat of fans are correctly evaluated and returned.
* Press release information is current as of the date of the announcement. The contents are subject to change without notice after the announcement. Please note.

To details of corporate press release (2022/06 / 01-10: 17)

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