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Honda World (TSR / Technical SPORTS RACING) and Mie Super Cub Sales (Honda Dream Suzuka, etc.) become group companies │ WEB Young Machine | New Motorcycle News

Dream team with racing spirit and top-class sales force

Honda World Co., Ltd. (Headquarters: Suzuka City, Mie Prefecture), which operates TSR / Technical SPORTS RACING, and Mie Super Cub Sales Co., Ltd. (Headquarters: Matsusaka, Mie Prefecture), which operates Honda Dream Suzuka, Honda Dream Yokkaichi, Honda Dream Matsuzaka, and automobile dealers. It was announced that the city) will continue its corporate activities as a group company.

The purpose of this grouping is to improve new corporate value by leveraging each other’s strengths.

TSR / Technical SPORTS RACING won the world championship for the first time as a Japanese national team (FCCTSR Honda France) in the 2017/2018 season at the World Endurance Championship, and also won the Suzuka 8 Hours Endurance Road Race three times, road race. It is a prestigious race that has won 10 wins in the 12 years since 1991 at the World Championship (WGP). It is also known for developing parts that make use of its technological capabilities.

Mie Super Cub Sales has built a Honda regular dealer network that boasts top-class sales power nationwide, and has many fans at the numerous racing machines exhibited at Honda Dream Suzuka and the events held every year.

With this grouping, personnel exchanges will be held at the same time, and Masakazu Fujii will be appointed as a special advisor to Honda Dream Suzuka, Honda Dream Yokkaichi, and Honda Dream Matsuzaka. In addition, Yoshinori Sake will be appointed as a director of Honda World Co., Ltd. (TSR / Technical SPORTS RACING).

Mr. Fujii, who has a strong desire to liven up the racing world, and Mr. Sake, who is working to increase the number of motorcycle fans from the sacred place of motor sports, Suzuka, are likely to become a dream team.


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