Fashion

Cumulative downloads of “Rakuten Fashion” app exceeded 10 million | Rakuten Group Co., Ltd. press release

Rakuten Group Co., Ltd. (hereinafter referred to as “Rakuten”) is pleased to announce that the cumulative number of downloads of the fashion mail order site “Rakuten Fashion” app has exceeded 10 million.

Rakuten started offering the “Rakuten Fashion” app in June 2020 to meet the needs of users who want to enjoy fashion mail order on their smartphones more conveniently on a daily basis. We will continue to make improvements such as strengthening the product recommendation function and coordination function, which are more personalized, and improve the convenience of the service so that users can shop more comfortably.

To commemorate the cumulative number of downloads of the “Rakuten Fashion” app exceeding 10 million, we will carry out the “Rakuten Fashion App 10 Million Download Commemorative Campaign” from today. If you make an entry from the campaign page in “Rakuten Fashion” and purchase a total of 10,000 yen (tax included) or more at “Rakuten Fashion” during the period, 1,000 people will be given 1,000 “Rakuten points” by lottery.

Rakuten will continue to provide users with a fun and convenient fashion shopping experience.

Overview of “Rakuten Fashion App 10 Million Download Commemorative Campaign”
・ Period: June 30, 2022 (Thursday) 10:00 to July 15, 2022 (Friday) 9:59
・ Summary: “Rakuten points” will be drawn to 1,000 people from users who entered from the campaign page in the “Rakuten Fashion” app and purchased a total of 10,000 yen (tax included) or more with the “Rakuten Fashion” app during the period. We will give you 1,000 points.
See below for details.
URL: https://brandavenue.rakuten.co.jp/contents/campaign/app/

■ “Rakuten Fashion” smartphone app overview
iOS * version app: https://apps.apple.com/app/id1495930546
(Recommended operating environment: iOS 11 or above)
* IOS is a trademark or registered trademark of Cisco in the United States and other countries, and iOS is used under license.

Android ™ * version App: https://play.google.com/store/apps/details?id=jp.co.rakuten.fashionAndroid
(Recommended operating environment: Android OS 5.0 or higher)
* Android ™ is a trademark of Google LLC.

Characteristic:
1. Search function by keywords and brand names specialized in fashion
2. Narrowing function by price range and product color
・ Ranking information of popular user products by gender
・ Posting of “recommended items” extracted from product browsing / purchase information
・ Posting brand stories such as the concepts of participating brands
・ “Read and buy” web fashion magazine “RF mag.”

[About “Rakuten Fashion”]https://brandavenue.rakuten.co.jp
“Rakuten Fashion” is a fashion mail order site where popular fashion brand shops participate. In October 2020, “Rakuten Fashion Luxury” was opened on the site, and in November of the same year, “DESIGNERS & INTERNATIONAL” was opened to disseminate the products of luxury brands and designer brands and their attractiveness. At the time of product purchase, Rakuten Group’s point program “Rakuten Points” can be accumulated or used for payment.

that’s all


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