Toppan Printing Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hideharu Maro, hereinafter Toppan Printing), CARTA COMMUNICATIONS Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Taku Meguro, hereinafter CCI) are members of society. We will start accepting companies participating in “AFTER 6 LEAGUE ™” season 3 for e-sports players.
Letterpress Printing, Dentsu, and CCI are the league “AFTER 6 LEAGUE ™” for adult e-sports players in order to activate e-sports activities by companies and create opportunities for inter-company exchanges triggered by e-sports. Was established in July 2020.
“AFTER 6 LEAGUE ™”, which started in October 2020, has participated in a total of 138 teams and 860 people in two years after season 2 of 2021.
This year, which is the third year, will be held from September 2022 to February 2023 as “AFTER 6 LEAGUE ™” season 3. In season 3, we are recruiting up to 121 companies in the three categories of “League of Legends,” “APEX LEGENDS,” and “PUBG MOBILE.” At the same time, we will start recruiting sponsors who are interested in forming an e-sports culture for working people and who will support “AFTER 6 LEAGUE ™” together.
In addition, we plan to hold a one-off tournament with multiple titles within this year, using titles different from the league titles.
Overview of “AFTER 6 LEAGUE ™”
“AFTER 6 LEAGUE ™” was established with the aim of providing a place to create “competition” and “bonds” through league games for e-sports players belonging to companies. Based on the concept of “fighting and connecting,” we support the creation of bonds and connections created by colliding and fighting companies that had no contact with each other through e-sports.
In addition, the titles of the league games will be team and team games, not individual games. In this way, we will promote exchanges inside and outside the team and aim to form a community of participating companies through e-sports.
So far, in the questionnaire of participating companies conducted after the fact, 80% of the respondents answered that “participation in” AFTER 6 LEAGUE ™ “has increased communication within the company” and “increased exchanges between companies”. About 60% of the respondents answered that this league is useful for intra-company and inter-company exchanges.
We have started accepting applications for up to 121 companies with the following 3 titles as receptions for participating companies in the adult e-sports league. The adult league will be held from September 2022 to the end of February 2023, and will be held at different times for each title.
・ “League of Legends”: Recruitment of 12 companies, 2nd division league system, 45 games scheduled to be held in the season
・ “APEX LEGENDS”: Recruitment of 61 companies, 3 group system, 30 games scheduled to be held in the season
・ “PUBG MOBILE”: Recruitment of 48 companies, 3rd division league system, 54 games scheduled to be held in the season
Holding a one-off tournament
Furthermore, we aim to expand the base of adult e-sports by holding multiple titles after December 2022, using titles different from the league titles.
Holding a spin-off tournament
Utilizing the “AFTER 6 LEAGUE ™” brand, we are planning to hold a spin-off tournament in collaboration with various companies and organizations within this fiscal year.
About TV broadcasting
A documentary program of “AFTER 6 LEAGUE ™” will be broadcast on J: COM TV by the end of the year.
“AFTER 6 LEAGUE ™” will continue to promote the development of adult e-sports culture in Japan and inter-company exchange and business matching through e-sports, aiming for e-sports to take root as one option for adult sports. increase.
“AFTER 6 LEAGUE ™” official website (registration application site)
“AFTER 6 LEAGUE ™” season 3 sponsor (in alphabetical order, as of June 30, 2022)
・ J-Stream Inc.
・ Tokyo Anime Voice Actor & e-Sports College
Sponsored by “AFTER 6 LEAGUE ™” season 3 (as of June 30, 2022)
・ Ministry of Economy, Trade and Industry
・ Japan Esports Union
・ General Incorporated Association Shibuya Ward SDGs Association
・ Tokyo Verdy eSports
“AFTER 6 LEAGUE ™” season 3 cooperation (in alphabetical order, as of June 30, 2022)
・ Ikeda Processing Co., Ltd.
・ E-SPORTS CAFE AIM
・ Game Production Co., Ltd.
・ JCOM Co., Ltd.
・ G-STAR.PRO Co., Ltd.
・ Tokyo Anime Voice Actor & e-Sports College
・ PUBG JAPAN Co., Ltd.
・ GK Riot Games
“AFTER 6 LEAGUE ™” season 3 Ambassador (in alphabetical order)
・ Yuka Kuramochi
・ Mika Nonomiya
・ Yuno mizusawa
AFTER 6 LEAGUE ™ Executive Committee
・ Toppan Printing Co., Ltd.
・ Dentsu Inc.
・ CARTA COMMUNICATIONS, INC.
・ Estee Group Co., Ltd.
・ Disc City Entertainment Co., Ltd.
* Product and service names mentioned in this news release are trademarks or registered trademarks of their respective companies.
* The contents of this news release are current as of the date of the announcement. It is subject to change without notice.