The Grand Prix of the 2nd “K, D, C ,,, Food Challenge”, a food startup pitch contest with the theme of “upcycling”, has been decided! : Current affairs dot com

[East Japan Railway Company]

■ Outline of the 2nd K, D, C ,,, Food Challenge

Name: K, D, C ,,, Food Challenge
Sunday: June 17th (Friday) 15: 00-18: 00
Place: Shin-Okubo Station Building 4th floor “K, D, C ,,,”
(1-10-15 Hyakunincho, Shinjuku-ku, Tokyo)
Examination contents: ・ Presentation / tasting by 10 groups who passed the first examination
・ Feedback from commentators
・ Determination of winners
Held by: JR East “Tokyo Impressive Line” / Future Food Fund Co., Ltd./
Co-sponsored by CAMPFIRE Co., Ltd./Orange Page Co., Ltd.
Cooperation: K, D, C ,,, / CO & CO Co., Ltd./Intention Co., Ltd.

■ A thoughtful presentation was given by 10 groups who advanced to the final examination.
All of the 10 groups of presentations that passed the strict first screening were filled with passion, and the audience listened to the presentations seriously while accepting the thoughts of each company. The four commentators gave us frank impressions about the product and advice on future growth, and the contest was heated by the speakers, listeners, and commentators.
In addition, each award was announced in consideration of synergies with each company, and this contest was not a goal but a place for each company to start. We will continue to provide support for commercialization.

■ 2nd K, D, C ,,, Food Challenge Award Winners
[Grand Prix / Future Food Fund Award]tokyo farmfood Co., Ltd.
(Product: Whole vegetable fresh pasta “Gift of the field”)

Product overview
Raw pasta made by kneading a whole day’s worth of insufficient vegetables (about 70g) into noodles.
Aiming to be the “world’s most delicious plant-based food,” we have realized egg-free raw noodles.
In addition, we use some non-standard vegetables and develop it as a food brand that is “delicious” and at the same time considers the global environment.

From the winner
Above all, I am glad that the general vote was evaluated as “delicious”.
We would like to continue to provide a delicious and happy dining experience by pursuing the deliciousness of a plant-based diet, rather than “how close it is to meat.”
I would like to continue to tackle social issues with “delicious” as the starting point.

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[Crowdfunding Award / “Life Implementation” Award]Okara Technologies Co., Ltd.

Product overview
1. It is a salad chicken baked with soy sauce flavor. It can be stored for a long time and is perfect for stockpiling food. It contains about 1000 mg of oligosaccharide and can be expected to have an intestinal regulating effect.
2. Gluten-free, additive-free granola made from okara. A honey-flavored granola that uses only six ingredients that are effective for intestinal regulation (raw okara, oatmeal, honey, walnuts, dried fruits, and soybean flour). This item is recommended for those who want to be beautiful from the inside of the body.

From the winner
Thank you for awarding multiple awards. I would like to make as many people as possible healthy through okara and spread their charm and potential all over the world. We look forward to your continued support of OKARAT.

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[JR East Award]Rosuzero Co., Ltd.
(Product: Re: You Kesennuma Minato Ichigo)

Product overview
A sweet that visually utilizes the irregular shape of strawberries in Kesennuma, combined with non-standard strawberries and unused chocolate ingredients. The sweet and sour taste of strawberries goes well with the mellow chocolate flavor. You can also read the story from the QR code on the bottle.

From the winner
It is a great honor to receive a big prize this time. It is a product developed by a local NPO, a designer, a large company, and Loss Zero, who not only reduce food loss but also support the disaster area. I would like many people to pick it up at places related to the Yamanote Line of JR East.

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■ Video archive distribution and event report release (planned)
The YouTube distribution of all 10 sets of presentations and the event report of the day will be posted on the special site in the K, D, C ,,, official website around the end of July. Please experience the heat of the venue on the day.
[K, D, C ,,, special page on the official website]

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■ Outline of the event “UPCYCLE FOOD FEST” to unveil the winners
Name: Winners unveiling event “UPCYCLE FOOD FEST”
Sunday: June 24th (Friday), 25th (Saturday) 26th (Sunday) 11: 00-18: 00
Place: Shin-Okubo Station Building 3rd floor “K, D, C ,,,” Food Hall
(1-10-15 Hyakunincho, Shinjuku-ku, Tokyo)
Held by: JR East “Tokyo Impressive Line” / Future Food Fund Co., Ltd./
Co-sponsored by CAMPFIRE Co., Ltd./Orange Page Co., Ltd.
Cooperation: K, D, C ,,, / CO & CO Co., Ltd./Intention Co., Ltd.

■ 11 companies including last year’s winners gathered at the “K, D, C ,,,” food hall on the 3rd floor.
At this “UPCYCLE FOOD FEST” held on June 24th (Friday), which is “National Upcycling Day”, the two companies that won the Grand Prix and Crowdfunding Award in last year’s contest, and this finalist. A total of 11 companies, including 9 companies, opened stores in the “K, D, C ,,,” food hall on the 3rd floor with their own upcycling products.
Many products that are usually difficult to purchase at physical stores are lined up in stores, and customers who come to the store listened to the introduction of each company’s efforts with great interest from the staff.
The venue was very lively every day, and it was a meaningful event to feel the momentum of the domestic upcycling business.

■ About Future Food Fund Inc.

Future Food Fund Inc. is an investment subsidiary that manages a CVC fund aimed at investing in domestic and overseas start-up companies specializing in the food innovation field in order to create a Japanese food startup ecosystem in August 2019. Established by Oisix La Daichi Co., Ltd., it currently operates the Future Food Fund No. 1 Investment Business Limited Liability Union.
Together with the partner companies of the association (fund), it is possible to actively invest in advanced food, agriculture and healthcare fields in Japan and overseas, and support sales and product development, etc. We aim to build an ecosystem that supports us.
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■ About CAMPFIRE Co., Ltd.

Japan’s largest purchase-type crowdfunding “CAMPFIRE” has posted more than 64,000 projects from the service start in 2011 to the present, the total number of supporters is more than 7.5 million, and the distribution amount has reached 59 billion yen. did.
We will create a CAMPFIRE economic zone with the aim of creating a world where as many people as possible and as much as one yen can have thoughts and money.
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■ About Orange Page Co., Ltd.

Including the publication of magazines and books such as the magazine “Orange Page”, information provision services through marketing, mail order centered on household goods, management of events / courses centered on “food” and “living”, products / services / regions We are developing businesses in various fields centered on daily life, such as communication design and marketing support for “life implementation”.

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■ About “Tokyo MOVING ROUND”

The Yamanote Line is a ring road in the center of the city that runs on the ground, which is unique in the world, and connects people with historically and culturally diverse towns and towns. At JR East, in addition to services that enhance the convenience of daily life, including transportation, by drawing out the individuality of various towns and people, and creating connections between stations, stations and towns, people and towns, and people and people. , We will create a rich urban living space.
Official website

To details of corporate press release (2022/07 / 12-18: 47)

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