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“IPhone price increase” 4 carrier prices will come out ── iPhone 13 Pro series up to 270,000 yen. NTT DoCoMo, KDDI, Softbank, Rakuten

Price change

On July 13, KDDI announced price changes for Apple products such as the iPhone. As a result, from July 15th, price increases will be implemented on almost all sales channels, including carriers that have already been changed.

Photo: Yutaro Kobayashi

The prices of terminals such as Apple’s “iPhone” and “iPad” will increase all at once.

With the announcement of price revisions by KDDI on the morning of July 13, the prices of most Apple handsets are now available.

It has already been implemented on Apple’s direct sales site, Rakuten Mobile, and Softbank, but it will be applied from July 15 on NTT DoCoMo and KDDI (au).

Below, we will explain the range of increase by taking the highest and lowest price iPhone as an example, including the Apple direct sales site. All prices include tax and are for bulk purchase.

The top-of-the-line machine for professionals is over 270,000 yen

iPhone 13 Pro Max

The top model “iPhone 13 Pro Max”.

Source: Apple

The most expensive of the latest iPhones is the 1TB model of the “iPhone 13 Pro Max.”

It is a product for users who want more than the basic functions of smartphones, such as a large 6.7-inch screen, three camera lenses, and video recording in professional formats.

All three carriers (NTT DoCoMo, KDDI, Softbank) exceed 270,000 yen.

Price of iPhone 13 Pro Max 1TB

  • NTT DoCoMo: 243,144 yen →275,550 yen
  • KDDI: 226,870 yen →273,540 yen
  • Softbank: 275,760 yen (applied on July 13)
  • Rakuten Mobile: 246,800 yen (applied on July 6)
  • Apple direct sales: 234,800 yen (applied on July 1)

Low-priced model iPhone SE exceeds 60,000 yen

iPhone SE (3rd generation)

IPhone SE (3rd generation) compatible with 5G.

Source: Apple

The so-called “bargain” model is the “iPhone SE (3rd generation)”, which aims at the most popular price range among iPhones.

The 3rd generation compatible with 5G, and the smallest 64GB model, the price of less than 60,000 yen (Apple direct sales site) was attractive.

Only NTT DoCoMo has not announced, but the new price is over 60,000 yen, and the three carriers are over 70,000 yen.

iPhone SE (3rd generation) 64GB price

  • NTT DoCoMo: 65,230 yen → (future announcement)
  • KDDI: 65,335 yen → 70,935 yen
  • Softbank: 73,440 yen (applied on July 13)
  • Rakuten Mobile: 66,800 yen (applied on July 6)
  • Apple direct sales: 62,800 yen (applied on July 1)

No need to buy with a contracted carrier

In this way, the prices of all models have increased significantly.

In the case of bulk purchase of terminals, the Apple direct sales site is the lowest price in any caseRakuten Mobile is a little cheaper for telecommunications carriers.

On the other hand, for 3 carriers, there is a system in which a part of the terminal fee is exempted if the terminal is returned after the specified number of purchases after the split purchase.

Currently, the iPhone is not SIM-locked on any of the sales channels, and models compatible with the same frequency band are on sale.

(Sentence, Yutaro Kobayashi)


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