Onitsuka Tiger announces a new MADE IN JAPAN collection that uses eco-friendly materials. Commitment to comfort and beautiful silhouette | FASHION

Japanese fashion brand Onitsuka Tiger presents contemporary collections that combine fashion and sports, heritage and innovation. Onitsuka Tiger launches a MADE IN JAPAN capsule collection based on the concept of “Active”, “Colorful” and “Effortless”, using eco-friendly materials and focusing on comfort and beautiful silhouettes. This is a capsule collection of his MADE IN JAPAN that pursues comfort and design that can be loved more comfortably for a long time, and performs all processes in Japan.

The material is Tencel™ Modal fiber, which is said to be softer than ordinary cotton and is famous for its soft touch, and Tencel™ fiber, which suppresses the growth of bacteria*, is tough and gentle to the touch, and has excellent moisture retention and water absorption. Uses 2 materials of Tencel™ Lyocell fiber with elasticity. (* Verification with coryneform bacteria and Pseudomonas aeruginosa)

The raw material pulp is FSC certified / PEFC certified (forest certification system) and uses sustainably grown wood, which is dissolved in a solvent to become fiber. We use Lenzing’s unique recycling system that collects and reuses the used solvent.

Dyeing is done by Nippon Kasen Co., Ltd. in Miya City, Aichi Prefecture, which is making efforts to reduce the amount of energy and water used compared to conventional types. Using a knitting machine, we can only knit about 150m in a day, so it takes time and effort to produce one piece.

This time, it is possible to set up with tops and bottoms in 12 colors using Tencel ™ Modal fibers SERIES, which develops long dresses that can be worn casually or dressy from simple tops. Introducing the “TENCEL™ Lyocell fibers SERIES” in 6 different colors using TENCEL™ Lyocell fibers. *TENCEL™ and Tencel™ are trademarks of Lenzing AG.

From August 5, 2022 (Friday), it will be released at stores and EC sites excluding some parts of Japan.

■ Special site:
* Scheduled to be released on Friday, August 5

“TENCEL™ Modal fibers SERIES” (12 colors available)

“TENCEL™ Lyocell fibers SERIES” (6 colors available)

■ Onitsuka Tiger
Japanese fashion brand Onitsuka Tiger continues to present collections that combine fashion with innovative design and comfort. The brand’s stance is a tribute to tradition and contemporary design, with refined designs achieved through craftsmanship with an eye for quality and detail.
We will continue to provide new value and aim to be close to people who are looking for “new luxury”.

Onitsuka Tiger Official Website:
Facebook: @Onitsuka Tiger
Twitter: @Onitsuka Tiger
Instagram: @onitsukatigerofficial

Editorial department

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