Sweet potato sweets specialty store “Okashina Imo ‘Imo wo Kashi’ Shimokitazawa” will open in Shimokitazawa, Tokyo on Saturday, August 20, 2022.
Sweet potato sweets specialty store “Wokashina Imo “Imo wo Kashi”” opened
The new store “Okashina Imo Imo o Kashi” is a sweet potato sweets specialty store supervised by “Daisan Mannendo HANARE”, an evolutionary Japanese sweets brand managed by a long-established Japanese sweets shop.
The name of the shop, “Imo o Kashi”, is an old word used in the Heian period, ito o kashi x potato. The word “Okashi”, which means “tasteful” or “interesting”, has a wide range of meanings that can be applied to “emoi” in modern language. It is said that it will be expanded.
Potato sweets featuring sweet potatoes
The lineup includes a number of sweet potato sweets that feature sweet potatoes. “Okashina Potato Parfait Burnt Pom Pom” is a sweet potato-filled sweet that is irresistible for potato lovers. On top of the parfait, which is topped with purple sweet potato ice cream and roasted Anno sweet potato “Tomitsu molasses sweet potato from Fukui Prefecture”, a new texture marshmallow “ponpon” is topped. It has a unique texture that melts in the potato cream when roasted with a burner.
The drink “Riko, Drinking Yakiimo”, which is a sweet potato, is also worth paying attention to. Whipped cream and mitarashi sauce are combined with yellow and purple sweet potato drinks that combine sweet potato and soy milk. The top is decorated with potato butter dumplings and potato chips for a hearty finish.
In addition, the lineup includes the “Plump Potato Brulee” with caramelized potato caramel cream and the summer limited “Summer Potato Mont Blanc Shaved Ice”.
Recommended as a souvenir, such as the “Treacle Baked Potato Sandwich”, which is a moist and fluffy Anno potato sandwiched between light whipped cream, and the “Okashina Imo Kenpi”, which comes in three flavors: chocolate, espresso, and brown sugar syrup. Takeout sweets are also available.
wokashinao-imo potato-o-kashi Shimokitazawa
Opening date: Saturday, August 20, 2022
Address: 2-12-15 Kitazawa, Setagaya-ku, Tokyo
Business hours: 11:00-20:00
■ Menu example
・Okashina potato parfait with scorched “ponpon” topping 980 yen
・Reira, drinking baked sweet potato 650 yen
・Plump potato brulee 630 yen
・Summer potato Mont Blanc shaved ice 950 yen
・Treacle sweet potato sandwich 650 yen
・Okashina potato kenpi 450-500 yen