Paul Smith unveils Fall/Winter 2022 campaign. Expressing nuances of irony and humor | FASHION | FASHION HEADLINE

For Fall/Winter 2022, British designer Paul Smith presents a campaign inspired by film technology. He evokes the methods of surrealist cinema and the works of world-famous filmmakers, while expressing a return to dressing up.

The campaign is full of light and nostalgic moods. Inspired by Paul Smith’s advertisements from the 90s and early 2000s, which celebrated the joy of dressing up, it expresses the glitz, luxury, and playfulness of old Hollywood. Shot in a rustic country house that resembles a movie set, this season’s campaign features two different actors: actors on set and actors who are free-wheeling antics when the cameras aren’t rolling. cut out the story.

Evoking the methods used by avant-garde directors and diverse cinematic styles, including surrealism, and Paul Smith’s signature use of color, the campaign uses RGB (red, green, blue) color models and cinematography. It features a colorful palette inspired by art.

Photographer Johnny Dufort used blur, flash, and glare to enhance the richness of the colors, while leaving shadows from lighting fixtures and stage settings to underscore the theme of the shoot. , also expresses the nuances of irony and humor. In addition, by partially using the effect of trompe l’oeil (trompe l’oeil) seen in the Fall / Winter 2022 collection, a dream-like world view is produced.

The styling by Julian Ganio for men and Nell Kalonji for women is unified in monochrome to match the background, while Paul Smith’s specialty color tailoring, dynamic prints, and statement knits and checks are now available. Paul Smith’s key items of the season are highlighted.

This season’s key items for men include bold colored suits in red, green and blue, stem floral print shirts, starlet print camp collar shirts, signature striped mock neck sweaters, check pattern outerwear, and solar floral print. Corduroy trousers, shearling parkas, eye-catching zigzag mohair knits.

For women, hot pink cashmere corduroy suits, moonlit palm floral evening suits, solar floral print midi dresses, jacquard zigzag trousers and matching jackets, leather and shearling jackets, and stem floral prints. We will develop shirts and trousers.

Photographer – Johnny Dufort
Stylist MW – Julian Ganio
Stylist WW – Nell Kalonji
Hair – Virginie Moreira
Make up – Hiromi Ueda
Models – Przemek, Jean-Luc, Yeray, Daiki & Zair.

Paul Smith Official Website:

About Paul Smith
is a British fashion lifestyle brand. We value a positive attitude, curiosity, and creativity, and the sense of values ​​is inlaid in all designs of , including products, shops, and collaborations. In 1970, we started with a small shop of only 3m x 3m in Nottingham, England, and now we have about 130 stores in more than 60 countries and regions.

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