Travel

“Pivot BASE ~Travel Café @Tonbori~” | Press release of Dotonbori Night Culture Creation Council

JTB Co., Ltd. and the Dotonbori Night Culture Creation Council (*1) will digitally showcase local information rooted in the region as part of the “Dotonbori Tourism DX Plan”, allowing locals and travelers to interact. “Pivot BASE ~Travel Café @Tonbori~” will be opened on Saturday, September 3, 2022 in Dotonbori, Osaka (Nakaza Kuidaore Building 1F).

“Pivot BASE” has the meaning of expanding and developing a new step of travel based on this base.

Appearance of Pivot BASEAppearance of Pivot BASE

Pivot BASE storePivot BASE store

Pivot BASE official website (https://dotonbori-night.com/pivot/)

“Pivot BASE ~Travel Café @ Tonbori~” (hereafter referred to as “Pivot BASE”) showcases travel and provides travelers with new discoveries and information that they “want”, as well as information that travelers discover at Pivot BASE. We have prepared a mechanism that allows you to bring it to your own smartphone.
Information that has become a hot topic on SNS is automatically collected, and a travel concierge who is familiar with the area carefully selects seasonal local information (spots, gourmet, etc.) of Dotonbori and Osaka Minami that we want to recommend “now”. We will project to the device in Pivot BASE. In addition, you can experience a new showcase of travel using digital technology, such as a new video viewing experience using interactive video (*2) technology and travel images on an aerial display.
Pivot BASE will have a multilingual travel concierge in anticipation of the post-corona inbound recovery and the Osaka/Kansai Expo. While catering to tourists including foreigners, by operating as a cafe that local people can also use casually, it also plays a role as a base where many tourists, including foreigners, and local people interact. Various experiences and exchange events will also be held.
In addition, at Pivot BASE, along with “transmitting information to travelers” by introducing digital technology, “traveler data marketing” will be carried out at the same time, and the “Dotonbori Tourism DX Plan” will be promoted.

  • Overview of services for travelers

1.Provision of tourist information and experiences using digital technology
(1) “Town walking (interactive) video” using the next-generation video service “Tig” (*3)
You can watch “town walking videos” of Osaka and Kansai on the tablets and signage installed in the store. By tapping the content (stores, etc.) that you are interested in while watching, you can check detailed information and take the information out to your smartphone. After watching the video, you can get rid of the stress of “entering characters on the search screen and searching” and intuitively obtaining the necessary information. In addition, in the “town walking video”, by wearing AR (* 4) glasses, it is possible to experience a more immersive and powerful video experience.

“Town walking (interactive) video” using next-generation video service “Tig”

(2) Pivot BASE Original “Interactive Drama”

Drama content developed with an original story set in Osaka. Interactive drama is a user-participation type content that combines the game and video, allowing the user to customize the ending and characters of the drama (story) with gimmicks such as choices and keyword input. Visiting Pivot BASE is also one of the gimmicks.

(3) Hashtag collection signage (SNS-linked signage)
Carefully selected by the concierge, you can see the seasonal local information of Dotonbori and Osaka Minami that you want to recommend “now”, the best spots, and the best food on the signage by switching between daytime and nighttime. If you are interested in a post, you can check the details with a touch and take out the information on your smartphone.

SNS linked signageSNS linked signage

(4) Video experience with an aerial display

By using the reflection of light, you can enjoy sightseeing videos of Osaka and Kansai without contact through an aerial display that displays images in the air.

Aerial display (image)Aerial display (image)

2. Service using facial recognition technology for personal authentication (scheduled to start in 2022)
At Pivot BASE, as a travel base, we will implement a drink monthly service to temporarily store baggage and promote repeat visits. By utilizing facial recognition technology for personal authentication of travelers, we aim to improve customer convenience and operational efficiency.

  • Services for local governments and companies

Pivot BASE collects data on store visitor attributes, signage viewing status, and device page browsing status to understand what kind of people acted in the store and what they were interested in. analysis is possible. By utilizing these data, various services such as sales promotions and marketing surveys will be provided to local governments that accept travelers, local tourism-related businesses, and companies that want to have contact with travelers, including foreign visitors to Japan. We will continue to provide
In addition, we aim to promote excursions from the Pivot BASE to surrounding areas and to realize tourism to other areas.
Store name: “Pivot BASE ~Travel Café @Tonbori~”
Location: 1st floor, Nakaza Cuidaore Building, 1-7-21 Dotonbori, Chuo-ku, Osaka 542-0071

Store area: 120.44 m2

Opening date: September 3, 2022 (Sat) 13:00
Management: JTB Global Marketing & Travel
Functions: Provision of tourism information, provision of promotional content for local governments and companies

Sales of soft drinks, alcohol, light meals, holding various events

Business hours: 11:00-23:00 (24:00 on the day before Saturdays, Sundays, and holidays) *Open all year round
*You need to order 1 drink per person to use.
Supported languages: Japanese, English, Chinese, Korean
Official site: https://dotonbori-night.com/pivot/

Logo (An image with the meaning of developing a new step in your journey based on this base)Logo (An image with the meaning of developing a new step in your journey based on this base)

(*1) About the Dotonbori Night Culture Creation Council
The Dotonbori Night Culture Creation Council is conducting a demonstration experiment aimed at making Dotonbori a sightseeing DX by utilizing cutting-edge technologies such as facial recognition technology and XR (* 5) for 2025, when the Osaka Kansai Expo will be held. is working on With the opening of this store, we will further improve the value of visiting the Dotonbori area and promote the circulation of shopping streets, and propose new ways to enjoy Dotonbori to tourists and locals.
[URL] https://dotonbori-night.com

Participating organizations and companies (in no particular order): Dotonbori Shopping District, JTB Corporation, Osaka Tourism Bureau, NTT Communications Corporation, TryHard Japan Co., Ltd., Nankai Electric Railway Co., Ltd., Nippon Telegraph and Telephone West Corporation, Panasonic Connect Co., Ltd. Dai Nippon Printing Co., Ltd., Nomura Real Estate Commerce Co., Ltd.

(*2) Interactive video
It is a video that can set up a button that the viewer can tap in the video and take action in real time when watching the video. Video content that allows viewers to actively participate in the video, such as changing the ending of the story depending on the viewer’s choice, or displaying details by tapping a part of the video that interests them.

(*3) Next-generation video service “Tig”
Paronym Co., Ltd. (https://www.paronym.jp/) is an interactive video technology that allows you to obtain various information by tapping (clicking) the information that appears in the video. Users can get the information they want intuitively, so they can seamlessly access the information they need.

(*4) About AR
Augmented Reality

(*5) About XR
AR (Augmented Reality), VR (Virtual Reality),
General term for MR (Mixed Reality), etc.


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