These days, good old basic items such as denim and sweatshirts are attracting attention again. It is said that the origins of these styles in Japan can be traced back to the 1960s, but they were widely recognized in the 1970s. His market at Hollywood Ranch played a part in that. This time, we will approach the history of such a sacred place for American casual in Japan.
An ever-changing space with a starting point where unchanging things and ever-changing things intersect
One wing might have been a bit of an understatement. In fact, the spread of real American casuals in Japan based on local sensibilities is largely due to the achievements of Hollywood’s lunch and his market.
That was exactly 50 years ago. The store opened in Sendagaya in 1972. In 1979, the shop moved to Daikanyama, where the shop is still located today, and has been developing items selected from all over the world, not limited to American casual, centering on original brands. Today, in Daikanyama, which is lined with sophisticated buildings, a unique world view spreads out both then and now.
In the early 1970s, we sold incense, miscellaneous goods, and accessories, mainly used clothes. In Japan at the time, American second-hand clothing was still a rarity. It’s no exaggeration to say that this store was the only store in Japan that handled them. According to the founder, Mr. Gen Tarumi, “I felt that the flow of time spent with people was really free and fashionable. From that time on, I was working on valuing things.”
After leaving Van Jackett, Mr. Gentarumi sailed to California and then to San Francisco in 1967. Until then, he had found America in ivy and preppy, but it seems that he was greatly influenced by the hippie culture that was spreading in front of him.
In 1975, he established his current company, Seirin Co., Ltd. He was one of the first to collect Hanes T-shirts and Shot riders. It’s a standard item now, but it was still rare at the time. In such a way, the first original item is born. That’s a bandana. “I was born to express the message of the moment.” Now, it has become a popular item with 50 types available every season. It can be said that it was the store that suggested that bandanas = fashionable necessities.
In the 1980s, stores with new concepts appeared one after another, with the desire to “spread the feelings that were put into the original.” At the same time, original brands will also be enhanced.
“This is an era when various cultures, including American culture, have flowed into Japan and mixed with each other. Inspiration from second-hand clothes is used with new materials and techniques (indigo dyeing, Patik dyeing, etc.) to create a taste that looks like it has been worn over many years. I was trying to see if I could make clothes with
Thus, a timeless masterpiece was born. This is the Stretch Milling Cutter® that appeared in 1995.
Hollywood Ranch Market TEL: 03-3463-5668