“Practice sports business. ]Practical sports business school “COEDO SPORTS COLLEGE” using soccer clubs aiming for the J League starts recruiting third-year students | Press release of COEDO KAWAGOE FC Co., Ltd.

COEDO KAWAGOE FC Co., Ltd. (Kawagoe City, Saitama Prefecture, Representative Director Kazuo Arita), which operates COEDO KAWAGOE FC aiming for the J League from Kawagoe City, Saitama Prefecture, has established a soccer team called COEDO KAWAGOE FC for the purpose of developing human resources to earn money through sports. We are pleased to announce that the 3rd phase of COEDO SPORTS COLLEGE, a practical sports business school that uses the club itself to create businesses jointly with the club management, will start in October 2022.

“COEDO SPORTS COLLEGE” 3rd grade application form:


COEDO KAWAGOE FC is a new football club established in September 2020 and aiming to join the J.League with Kawagoe City, Saitama Prefecture as its hometown.
Operated by members with roots in Kawagoe City, Saitama Prefecture, and with players who have played overseas, the team is not only strong in soccer. We aim to be the next club.
Two years after its establishment, the number of sponsor (partner) companies has exceeded 150 companies, sales have exceeded 30 million, and the business scale of Saitama Prefecture’s adult soccer team is already the largest in the prefecture. .
As part of our club mission, we aim to create a business that does not depend on sponsors, and we are boldly taking on the challenge of creating various businesses.

Club Business Plan:
Management web media HP:

■ Background of “COEDO SPORTS COLLEGE”

Currently, many sports clubs, including J-League clubs, face a business issue of “high reliance on sponsor revenue”.

Furthermore, in the COVID-19 crisis, sponsorship costs are likely to be reduced, and as a result, many clubs have developed into a situation that threatens the survival of their business.

On the other hand, while the hurdles for “creating revenue sources other than sponsors” are not low, there are not many places to practice it on a trial basis.

“COEDO SPORTS COLLEGE” is a soccer club from Kawagoe City, Saitama Prefecture aiming for the J League, and provides a place where you can challenge business creation using a real soccer club.

At “COEDO SPORTS COLLEGE”, it is possible not only to come up with a business plan and propose it, but also to carry it out on your own with the club management team.
COEDO KAWAGOE FC strongly felt the need to develop human resources who can create “new revenue” that does not depend on the conventional business structure after the corona disaster. To realize the mission, we aim to be a club that produces talented people who can play an active role in the sports world.

■ COEDO SPORTS COLLEGE 1st and 2nd term results

A total of 14 people participated in the second phase of COEDO SPORTS COLLEGE, and it was held for about four months from the KICKOFF meeting to the final proposal.
In the second term, the lecture part was given by six people who are actually working at the forefront of the sports business, and the group work part was worked as a partner sales group and a new business development group.

* Click here for the activity report note

* Click here for the interview article with the participants
・ Mr. Tanikawa
・ Mr. Shibasaki

Comment from COEDO KAWAGOE FC Co., Ltd. Director Ryosuke Nakajima

“Compared to other industries, salaries in the sports industry often remain low, and there are cases in which people who want to continue working retire due to the fact that salaries do not rise chronically. Compared to when I was working at my previous job at Recruit, I am now working in the sports industry with an annual income of about half.However, the sports industry needs excellent human resources to demonstrate its value as a business. It is necessary to enter the industry and increase the number of challenges in the industry as a whole, but the current salary level is not suitable for acquiring such human resources.Therefore, what is necessary for the sports industry now is to continue “earning as a business”. I would like to run COEDO SPORTS COLLEGE with high aspirations, with the aim of producing human resources who can create businesses from scratch in the sports industry.”


▽ Eligible people
・Anyone can apply regardless of age/gender
・Students who want to be active in the sports industry in the future
・ Business people who are involved in the sports business and want to be involved in the future
・Those who are currently involved in the club business but are worried about expanding their revenue sources
・ Those who want to start a sports club in the future

10 people
* Lectures will be held online in principle. It is also possible to participate online only.

▽ Flow after application
・Application: September 21-28, 2022
・Student notification: September 29, 2022 (*Selection will be conducted depending on the number of applicants)
・Payment deadline: September 30, 2022
・ Lecture: October 18, 2022 to January 17, 2023 (* Scheduled for this schedule)

▽ Participation fee
Adult: 120,000 yen (tax included)
Student: 50,000 yen (tax included)
I don’t think it’s cheap at all, but we want to recruit only those who seriously want to participate, so we have set this price. The club management is also seriously committed.

■ Inquiries regarding this matter
Coedo Kawagoe FC Co., Ltd.
Person in charge: Fujikawa

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