“What fascinates me about Fendi is not only its femininity, but also its functional practicality. The ‘Fendi woman’ is a strong woman who lives a busy and fulfilling life.”
FENDI, a luxury brand representing Rome, Italy, will launch the spring / summer 2023 women’s collection by artistic director Kim Jones on September 21, 2022 at 2:00 pm (Italy local time). Announced. A collection that further develops the code established by Kim Jones at Fendi and incorporates the history of the Maison while evolving its unique expression in a modern way. The “past” becomes the “future” through Kim Jones’ unique perspective. The starting point for the contemporary collection is the works by Karl Lagerfeld between 1996 and 2002. “It’s all about continuity,” says Kim Jones. “I’m interested in looking back at Karl’s work and exploring how he can develop both visually and technically,” he continues. A floral print from the Fendi archives and the logo first used in 2000 have been reborn as the cornerstone of the past collection for the present day.
Clothing circulates loosely at the turn of the millennium, where minimalist ease and pop eclecticism collide. Layers of swaying high-tech organza and nylon jersey embellished with lacquered embroidery add a new dimension to the mood, creating a look that’s sporty yet delicate, effortlessly yet sophisticated. On the one hand, the dangling straps and elongated racerback silhouette were easy. The detail of the belt, which was also announced in the Fendi Fall/Winter 2022 Couture collection, is incorporated into the tailoring to elevate the form and give it a feminine finish.
Bold additions to the neutral and harmonious palette are boldly permeated with bright pinks, cornflower blues and vivid greens. Organic textures – cashmere and fur, shearling and leather – are brought to life by Fendi’s unparalleled savoir-faire, this time lighter than ever before and layered with high-tech fabrics. Glossy satin is hybridized with mesh, and thick-soled tennis shoes and rubber platform shoes tighten your feet. Paying homage to the Maison’s hallmark of combining form and function, the FENDI First inverted “F” appears as an illusory cantilever throughout the footwear.
“At Fendi, I am always thinking not only about luxury, but also about practicality. Adding heavy hardware to something very soft makes it truly practical and unique.” , Kim Jones concludes.
In jewelry, “hardness and softness go hand in hand,” emphasizes Delfina Delettrez Fendi, Jewelry Artistic Director. “The logo almost disappears into the functional structure that hangs the stones,” she says.
Even the accessories have this kind of flavor. Sliced in half to reveal the inner workings, the Peekaboo became one of the season’s key accessories. Besides that, the steel “F” motif penetrates the body of the bag and becomes a handle. The Maison’s iconic bags are also created with the spirit of “dualism”, one of the Maison’s DNA that permeates the collection. High-shine leather is integrated alongside clean canvas, with bold hues printed over natural colors. Chain them together or carry a pair in one hand as a clutch bag. “At Fendi, everything about her comes from conversations around the ‘FF’ logo, so we see everything as a couple,” recalls Silvia Venturini Fendi, her artistic director of accessories. . “Even the bags, big and small, become part of the family,” she concludes.