|Accelerator fund “Starting XI Fund”|
|Distributor||Electronic Arts||Delivery date||2022/10/20|
EA SPORTS TEAM WITH UEFA WOMEN’S CHAMPIONS LEAGUE
Partnership further strengthens commitment to women’s football
Established accelerator fund and internship program
Aiming to inspire the world through games, EA SPORTS, a company within Electronic Arts that designs, develops and sells games, has made important efforts both on and off the pitch to support the women’s soccer community and advance the game. announce.
EA SPORTS announced the “Starting XI Fund”, an accelerator fund aimed at the future development of women’s soccer. With the launch of this fund, we have decided to invest $11 million in games, leagues, clubs and athletes to keep the women’s soccer game alive. We will also work with new and existing women’s league partners to fund a women’s football internship program beginning in 2023 to inspire young women from diverse backgrounds and get them involved in the world of football. .
It also announced a multi-year partnership with the UEFA Women’s Champions League (UWCL) to bring more impactful experiences to women’s football fans around the world. In early 2023, EA SPORTS FIFA 23 will host a UWCL knockout stage that will include Juventus Women, Real Madrid Femenino, Chelsea Women, Manchester City Women, Olympique Lyonnais Féminin and Paris Saint-Germain Féminine.
Additionally, we are announcing a multi-year partnership with EA SPORTS and DAZN for global distribution of the UEFA Women’s Champions League. The partnership will kick off in March 2023, coinciding with the opening of the UWCL at FIFA 23 and the quarterfinals. EA SPORTS ads will feature on all DAZN games worldwide and on DAZN’s UWCL YouTube channel. EA SPORTS is committed to delivering the ultimate immersive experience for fans around the world.
EA SPORTS understands the importance of authenticity and is pushing forward to advance the game of women’s soccer. From the launch of FIFA 23, you will be able to play women’s club teams such as the Barclays FA Women’s Super League and D1 Arkema, with further updates planned for the second half of the season.
These partnerships reinforce EA SPORTS’ commitment to advancing women’s football. With HyperMotion2 technology*, the girls’ in-game movements are more responsive and more realistic than ever before. Dedicated advanced 11v11 match capture, full capture of real-life women’s matches, fused with machine learning technology to recreate the movements of real-life women’s players with realistic animations. Next summer, the FIFA Women’s World Cup Australia and New Zealand 2023™ will bring you the best women’s football experience in the world. Also in FIFA 23, Chelsea striker Sam Kerr became the first female player to cover the world at FIFA.
* HYPERMOTION technology is used in PlayStation5, Xbox Series X | S, and PC versions.
Comment from Andrea Hopelain (SVP of Brand, EA SPORTS)
EA SPORTS is at the heart of football fans around the world and we feel the need to promote diversity and participation in the sport. We are committed to crossing the boundaries of virtual pitches and reality. The Starting XI Fund demonstrates our commitment to the game’s unparalleled authenticity and presentation, and our commitment to the sport’s future.
Comment from Nadine Kesseler (Chief of Women’s Football for UEFA)
We are thrilled that the UEFA Women’s Champions League is coming to EA SPORTS FIFA 23. It’s only natural that the best women’s club matches in the world should appear in a global soccer simulation game. This is a big step forward for the women’s soccer game and an ideal new platform for female players to excel in it.
Comment from Shay Segev (CEO, DAZN Group)
As one of the like-minded brands investing in the economic ecosystem to strengthen women’s football, we are thrilled to announce that EA SPORTS is the new global distribution sponsor of DAZN’s UEFA Women’s Champions League. doing. What EA SPORTS is doing to advance women’s soccer games is revolutionary. Together, we look forward to captivating millions of fans around the world and inspiring the next generation with this partnership.
Developed by EA Vancouver and EA Romania, FIFA 23 is available worldwide on PlayStation5, Xbox Series X|S, PC, Stadia, PS4 and Xbox One. Follow @EASPORTSFIFA on Twitter, Instagram and YouTube for the latest news and announcements.