Brother Sponsors “RE:DESIGN FASHION GRANDPRIX 2022” | Brother Industries, Ltd. Press Release

As interest in the SDGs grows, mass consumption and mass disposal of clothing have become major problems in the fashion industry. The main target is Generation Z, who has a high interest in SDGs, and the culture of “RE: DESIGN WEAR”, which upcycles memorable clothes that are no longer worn into clothes and miscellaneous goods that have new value and wears them for a long time. The fashion event “Redesign Wear Park” will be held at Omotesando Hills on December 10th (Sat). Brother agrees with the purpose of the “Redesign Wear Park” and will support the fashion contest “Redesign Fashion Grand Prix 2022”, which started recruiting on Friday, October 21, prior to the event. In the fashion contest, redesigned works and production processes under the theme of “our sustainable real clothes remake” will be judged, and the grand prize and excellence award will be announced and awarded on the day of “Redesign Wear Park”.
Brother offers a wide range of models in its lineup of sewing machines, from household sewing machines that anyone can easily enjoy sewing to industrial sewing machines that allow you to enjoy full-scale dressmaking. We will support the creation of upcycled works through sewing machines and work to spread the upcycle culture.

◆ Fashion event, fashion contest official website


  • fashionContests”RE:DESIGN FASHION GRAND PRIX 2022Overview of the event

■Contest theme: “Our Sustainable Real Clothes Remake”
Real clothes and fashion accessories that you can redesign yourself for everyday use.
Please use at least one piece of clothing or fashion accessories that you no longer wear.

■Prizes and supplementary prizes:
1st place: Prize money of 500,000 yen, cutting machine “SDX1200”, occupational sewing machine of your choice (straight stitch sewing machine “Nouvelle 470” or lock sewing machine “HL432df”)
2nd place: Prize money of 250,000 yen, cutting machine “SDX1200”
3rd place: Prize money of 100,000 yen, cutting machine “SDX1200”
4th to 6th place: Prize money of 50,000 yen

■ Target audience: Fashion lovers who are interested in “SDGs” (no age limit, regardless of professional or amateur)

Application period: October 21st (Friday) to November 29th (Tuesday)

■ How to apply:
Please post a redesign video (before, after, and work scenery) within 15 seconds on TikTok with the hashtag “#redesign fashion challenge”. For details, please see the official website of “RE:DESIGN WEAR PARK”.
Nominated works will be decided from the posted redesign work videos, and the Grand Prize and Excellence Prize will be announced and awarded on the day of “RE: DESIGN WEAR PARK”.

■Application conditions/examination criteria:
・The video length must be within 15 seconds, and you can post as many videos as you like. However, if one video contains one video, and multiple videos are included in one video, it may be invalid.
・If the public range of the video is limited, it will not be subject to review (public videos are eligible).
・The judging committee will comprehensively judge not only the design and finish of the work, but also the idea and video quality. In addition, the number of views and the number of likes will also be used as a reference for evaluation.
・Priority will be given to those who can attend on the day of the event.
・We will contact the nominees via TikTok DM (direct message). Set the DM setting to “On”.


  • Overview of fashion event “RE: DESIGN WEAR PARK”

■Organizer: RE:DESIGN WEAR PARK Executive Committee
■Date: Saturday, December 10 Details of the event will be announced at a later date.
■ Venue: Omotesando Hills Space O (4-12 Jingumae, Shibuya-ku, Tokyo B3F)
■ Implementation content:
・Sustainable fashion show
・RE:DESIGN Christmas Market
■ Official website:
■ Official TikTok account:

At RE:DESIGN WEAR PARK, “RE:DESIGN” is defined as “redesigning clothes that are no longer worn or memories, and remaking them into clothes and miscellaneous goods with new value.” Welcome to the world of “RE:DESIGN”, where your favorite clothes that you no longer wear due to trends, age, body shape, etc., will be reborn as cute clothes that suit you now!

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