“Think about Japan through food. NIPPON FOOD SHIFT FES. Kyushu” will be held! |Press release from the Ministry of Agriculture, Forestry and Fisheries

In Japan, while the externalization and simplification of food is progressing, the distance between food and agriculture is getting farther, and the public’s awareness and interest in agriculture and farming villages is fading. Under these circumstances, in order to ensure the future of Japan and its own food, consumers, agriculture, forestry and fishery workers, and food business operators will meet and interact, and new awareness and discovery of “food and agriculture” will be made. We aim to create opportunities to change awareness and behavior.
This time, at LaLaport Fukuoka, as a wide-area collaboration project of seven prefectures in Kyushu, through the presentation of results by students who have experienced production, distribution, and retail sites, we will touch on the charm of agriculture in Kyushu, and learn about the challenges facing Japan’s “food”. “NIPPON FOOD SHIFT FES. Kyushu” will be held as an opportunity to think together about the future we aim for.Schedule: November 12 (Saturday) and 13 (Sunday), 2022, from 10:00 to 18:00
Venue: LaLaport Fukuoka “Media Park” (6-23-1 Naka, Hakata-ku, Fukuoka-shi, Fukuoka) Talk sessions and workshops where Generation Z presents what they have learned and the results of their experiences in production, distribution, and retail. We will hold exhibitions and hands-on corners such as , and a market that sells agricultural products made by Kyushu producers.

[Talk session]Generation Z, who experienced production sites in seven prefectures of Kyushu, talked with representatives of the JA Youth Group based on their field experiences, and developed the “Moe Tanmaiko Sandwich” using products from the seven prefectures of Kyushu that they visited. We will share the learnings and achievements we have made along the way. In addition, Generation Z will visit Nippon Food Shift promotion partner companies in Kyushu and present a plan on the stage with the theme of “Innovation of Kyushu’s food industry with Generation Z”.

[Exhibition/Experience]We will develop a corner where you can experience the charm of food and agriculture, such as a seed planting experience that even children can participate in, a workshop for making miso balls and wooden tableware, and a hand-rolling experience for Japanese black tea.

[Marche]We will develop a place where you can enjoy shopping while talking with producers who have local Kyushu agricultural products and are actually taking action with an eye on the future of food.

For details, please refer to the attached document or Nippon Food Shift official website.
URL: (external link)

*The content of this event may change due to measures to prevent the spread of new coronavirus infection, requests from government agencies, policies, etc.

Overview of “Thinking about Japan through food. NIPPON FOOD SHIFT FES. Kyushu”

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