Founded in 1832, chemical trading company with global manufacturing and R&D bases
KDDI Digital Life Inc.
A subsidiary of KDDI, which develops au, UQ mobile, and povo, and operates povo2.0.
We asked for a short-term campaign announcement of the online-only smartphone rate plan “povo” for travelers using the airport. Since our customers are spread over a wide area, we made short-term intensive announcements with 32 vehicles at 6 airports (Haneda, Chubu International Airport, Miyazaki, Kagoshima, Nagasaki, and Kumamoto) for one week. I was able to make it. In addition, we were able to obtain qualitative data on viewers, which had not been possible before, and were able to experience new value in transit advertising.
CHARIS & Co. Co., Ltd.
A beauty product manufacturer that manufactures and sells cosmetics exclusively for beauty salons and sells beauty equipment
We thought that airports would have a high affinity for promoting cosmetics that are genderless and loved by both men and women. We asked for a total of 24 vehicles to be posted at each of Haneda, Nagasaki, Kumamoto, Kagoshima, and Miyazaki airports. Yes, I am generally satisfied.
■ Future Developments – “TRAVEL MEDIA(TM)” will evolve into “TRAVEL MEDIA(TM) Platform” –
The network advertisement distribution service “TRAVEL MEDIA (TM) Airport Dynamic Ad Vision” will expand the number of affiliated airports in Japan, and “TRAVEL MEDIA (TM)” will include hotels on travel routes, transportation networks connecting with airports, tourist facilities, etc. We will also work to expand the installation of digital signage. In addition, with the aim of expanding contact points with travelers, we will expand sampling at hotels and tourist facilities, connect with the “TRAVEL MEDIA (TM) DSP” announced in November 2021, and expand distribution on the web and apps. We will focus on expanding our advertising solutions, including programmatic network distribution and providing integrated analytics.
In the future, we aim to establish a “TRAVEL MEDIA (TM) platform (marketing platform)” that can provide marketing support and DX support to various companies from advertising distribution solutions by analyzing and understanding traveler behavior.
● “TRAVEL MEDIA(TM)” site URL: https://travelmedia.ana.co.jp/
Click here for an explanation video about “TRAVEL MEDIA(TM)”.
(YouTube: Go to https://www.youtube.com/watch?v=w7JoZjZb68U)
●“TRAVEL MEDIA (TM) Airport Dynamic Ad Vision” information
Next-generation network ad distribution service “TRAVEL MEDIA (TM) Airport Dynamic Ad Vision”
Interested parties can find the information here.
(TRAVEL MEDIA (TM): Go to https://travelmedia.ana.co.jp/pdf/airport_dynamic_ad_vision.pdf)
[All Nippon Airways Trading Company Profile]
All Nippon Airways Trading Co., Ltd. was established in 1970 for the purpose of procuring goods necessary for ANA’s aircraft operations and airport store operations. Since then, we have developed a variety of businesses through our activities for over 50 years. As an “airline-affiliated trading company,” we are walking our own path.
[社 名] All Nippon Airways Trading Co., Ltd.
[代表者] Hiroyuki Kokubun
[設 立] October 15, 1970
[所在地] Shiodome City Center, 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo TEL: 03-6735-5011 (main)
[資本金] 1 billion yen
[株 主] ANA Holdings Inc.
ALL NIPPON AIRWAYS TRADING CO., LTD. Corporate Planning Dept. Public Relations Morikawa/Hayato Tel: +81-3-6735-5090 Fax: +81-3-6735-5035