“Think about Japan through food. NIPPON FOOD SHIFT FES. Okinawa” will be held! |Press release from the Ministry of Agriculture, Forestry and Fisheries

In Japan, while the externalization and simplification of food is progressing, the distance between food and agriculture is getting longer, and the public’s awareness and interest in agriculture and farming villages is fading. Under these circumstances, in order to ensure the future of Japan and its own food, consumers, agriculture, forestry and fishery workers, and food business operators meet and interact, and new awareness and discoveries about “food and agriculture” We aim to create opportunities to change awareness and behavior.
This time, “NIPPON FOOD SHIFT FES. Okinawa” will be held in collaboration with D&Department Co., Ltd., which is disseminating the individuality of each region to the whole country through shops and magazine publications. Through the perspectives of urban youths who have experienced the production sites of Okinawa, we will learn about people who are based in Okinawa Prefecture and connect with the local community while thinking about, exploring, and implementing their own way of agriculture, food processing, and distribution. Send the action.

  • Contents/Schedule/Location

■[Talk session]Holding of “-d SCHOOL- Food producers who will create the future of Japan in Okinawa”
■[Market]D&DEPARTMENT is paying attention to limited sales of products made in Okinawa
Schedule: November 26 (Saturday) and 27 (Sunday), 2022 11:00-17:00
Venue: Plaza House Shopping Center 2F North Plaza (3-1-12 Kubota, Okinawa City, Okinawa Prefecture)

■[Tabloid]Distribution of “d design travel Nippon Food Shift Special Edition”
Distribution period: November 4, 2020 (Friday)-Ends as soon as it runs out
Distribution location: 8 D&DEPARTMENT stores nationwide (Hokkaido, Saitama, Tokyo, Toyama, Mie, Kyoto, Kagoshima, Okinawa)

D&DEPARTMENT is a store-style activity group with the theme of long-life design, and conducts activities to review and widely introduce “long-lived, local design” through product sales, restaurants, publications, tourism, etc.
This project will focus on food producers based in Okinawa who will create the future of Japan while connecting with the land, seasons, and local communities. 13 students visited food production sites, experienced them, interviewed them, and wrote articles on them, distributing a “special edition tabloid” and developing a “market” where D&DEPARTMENT is paying attention to products made in Okinawa Prefecture on a limited basis. To do.

For details, please refer to the attached document or Nippon Food Shift official website.
URL: (external link)

*The content of this event may change due to measures to prevent the spread of new coronavirus infection, requests from government agencies, policies, etc.

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