[IIJ x AUBA]Recruiting partner companies for the “IIJ IoT BUSINESS DEVELOPMENT PROJECT”, which aims to create IoT businesses using “SIM virtualization technology”!

[eiicon company]

IIJ, a full MVNO, flexibly realizes support that meets customer needs with SoftSIM, eSIM, multi-profile SIM, etc.! From Thursday, November 24, 2022.

Japan’s largest open innovation platform “AUBA (hereinafter “AUBA”)” operated by eiicon company (located in Minami-Aoyama, Minato-ku, Tokyo; representative: Ayuko Nakamura) is working with Internet Initiative Japan Inc. (hereinafter “IIJ”). , announces the opening of the “IIJ IoT BUSINESS DEVELOPMENT PROJECT”, which aims to create an IoT business using “SIM virtualization technology”, and the start of recruitment of partner companies from November 24, 2022 (Thursday).
AUBA strongly supports the overall operation of this program by IIJ, from planning, design, operation to PR strategy.


■ The vision we aim for through co-creation of the “IIJ IoT BUSINESS DEVELOPMENT PROJECT”

Through the creation of new businesses using SIM virtualization technology, IIJ will actively work to solve social issues such as the declining birthrate and aging population, labor saving, work style reform, regional revitalization, disaster countermeasures, and environmental issues.

In addition to our past achievements, we are also considering a wide range of projects such as subscription-type business planning and cooperation with hardware-based businesses.

We are waiting for applications from companies that are active in various themes.

■About “IIJ IoT BUSINESS DEVELOPMENT PROJECT” (hereafter, “this project”)

Internet Initiative Japan Inc. (IIJ) was established in 1992 as the first commercial Internet service provider by a Japanese company, and has supported corporate activities in various industries.
Currently, we are delivering comprehensive network solutions to approximately 13,000 customers.
In recent years, in addition to conventional Internet-connected terminals such as personal computers and smartphones, various things around the world, such as home appliances, automobiles, houses, and factories, are now connected to networks.
Furthermore, as the number of IoT devices is expected to increase in the future, it is expected that demand for corporate SIM utilization will also increase.
IIJ utilizes “SIM virtualization technology” to create business models and solutions that could not be realized until now, social issues such as declining birthrate and aging population, labor saving, work style reform, regional revitalization, disaster countermeasures, and environmental issues. We aim to solve
We look forward to receiving your application for this project.

□ IIJ’s strengths
・The largest full MVNO
Largest number of lines handled by full MVNO, possessing extensive track record and experience in corporate business
・Hardware utilization business
Providing services using hardware

□ What we look for in a co-creation partner
・Subscription business
Plan or develop a subscription model service that utilizes the network
・Hardware utilization business
Providing services using hardware

□Introduction cases and achievements so far * We are looking forward to applications from a wide range of fields other than achievements.
Business creation through smart home/elderly monitoring services
・ Co-creation of battery and wireless communication function “Senior monitoring service”
・Co-creation with communication robots “Monitoring two-way calls without smartphones”
Business creation through child monitoring services
・Co-creation with GPS x AI “services that provide safety and security”
・Co-creation with GPS and message function “Monitoring service that allows communication”
Business creation using sharing
・Co-creation with share cycle “business expansion by improving convenience”
・Co-creation with electric kickboards “New type of sharing service”
Business Creation Using Surveillance Cameras/Drive Recorders
・Co-creation with a drive recorder “Realization of visualization of driving characteristics and business records”
・Co-creation with cloud-based surveillance cameras “Realization of market development”
Business creation through cooperation with local governments
・Co-creation with information distribution tools for local governments “Realization of safe and secure lives for residents”, etc.

□ Schedule of this project
Application starts November 24, 2022 (Thursday)
Application Deadline *The selection period varies depending on the entry date.
1st period December 20, 2022 (Tuesday), beginning of January 2023
2nd term: January 20, 2023 (Friday), beginning of February 2023
3rd term February 22, 2023 (Wednesday), beginning of March 2023
Document screening We will consider the possibility of co-creation with the applicant company.
Interview selection After the document screening, we will conduct an interview with the person in charge of our business department.
Decision of adopting companies
*We will contact you about the results within about a month and a half from the application deadline for each term.
Together with the selected companies, we will brush up the business model, formulate a PoC plan, and proceed to the demonstration experiment phase.

□ Eligibility
・Corporate registration must be completed. No matter the size of the company.
・You must have a business idea and a product or technology.


Reference press release
IIJ develops multi-profile SIM that can connect to multiple mobile phone networks with one SIM (October 25, 2022)

■Overview of IIJ
Company name: Internet Initiative Japan Inc.
Head office location: Iidabashi Grand Bloom, 2-10-2 Fujimi, Chiyoda-ku, Tokyo 102-0071
Date of establishment: December 3, 1992
Capital: 23,023 million yen
Representative Director and President: Eijiro Katsu (Co-CEO & COO)
Number of employees: 4,355 (consolidated), 2,461 (non-consolidated) (as of September 30, 2022)

Overview of eiicon company
eiicon company supports all companies that take on the challenge of “open innovation*” to accelerate their efforts.
1) “AUBA”: A business matching platform that allows you to find open innovation partners under the theme of “valuable encounters create the future”. 25,000 registered companies. You can register your own company information such as issues and resources necessary for business growth, and send them to each other to realize new connections between companies.
2) “TOMORUBA”: “Media that activates business” for business people who create businesses. We distribute various information such as funding, funding, joint research, etc. and know-how information for creating a business to startups, small and medium-sized enterprises, major companies, local governments and universities in all industries all over the country.
3) “SHABERUBA”: A members-only community provided by “AUBA”. In the virtual coworking space, offline activities are realized online, such as conversations and business negotiations between members, participation in various events, and community support.
4) “event”: Create a real place to meet with business partner companies.
5) “Sourcing Support”: Professional consultants support open innovation challenges.
Based on the above five axes, we provide services that establish the new business creation method “open innovation” in Japan.
Company name: eiicon company
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Representative: Ayuko Nakamura
Business: Operation of the open innovation platform “AUBA”, event planning and support services, sourcing services, etc.
Phone number: 03-6670-3273 (representative)
Email address:

■ eiicon company operating company
Company name: Persol Innovation Co., Ltd.
Head office location: 1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Representative: Toshihito Nagai, President and Representative Director
Business: Creation of new businesses, promotion of open innovation, management planning and management of group companies, and related operations

*Open innovation:
An innovation methodology advocated by Henry W. Chesbrough in 2003 (U.S.A.) to create revolutionary new value by combining internal and external media and technology. It is a method of asserting that we should not only rely on internal resources but also actively incorporate external cooperation.
*The information on this page is current as of the date of announcement. Please note that it is subject to change without notice.

Company press release details (2022/11/24-16:16)

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